10 Things You Need to Know About Technical SEO

10 Things You Need to Know About Technical SEO

Have you ever tested your site’s speed? How about validating your website’s HTML code? Is your mobile layout up to par? Ever thought about analyzing the content of each Web Page? Don’t stop reading because the questions seem a little too technical....
Online Directories Negatively Impact Digital Marketing Companies

Online Directories Negatively Impact Digital Marketing Companies

For quite some time, online directories aided marketers in ‘enhancing’ their digital strategy. Online directories, or article directories, were thought to be an efficient way to navigate the SEO world. But, what many are starting to (or have already)...
Why You Should Implement Schema and Structured Data in Your Website?

Why You Should Implement Schema and Structured Data in Your Website?

If you’ve read anything about web marketing in the last couple years, you’ve heard plenty about SEO. Chances are, you’ve already got your site optimised for target keywords. You’ve already started a blog. Maybe you’re even starting to see...
To Blog or Not to Blog

To Blog or Not to Blog

There are over 6.7 million published blogs on the internet. Why on earth should a business waste time trying to compete? Well, online users consider blogs to be the 5th most trusted source. So much so, 61% of online shoppers have made a purchase based on...
7 Ways to Tell Your Website Needs a New Design

7 Ways to Tell Your Website Needs a New Design

Gone are the days of keeping the same website design for years. Now there are trends to keep up with such as parallax scrolling and flat design. Trends come and go, but what determines if your website needs a new design is how it’s ranked on search engines....
How to Optimize Your Business Profile for Google Maps

How to Optimize Your Business Profile for Google Maps

For several years now, nearly half of all internet users have made use of Google Maps. That trend is only increasing. You know what means for you? An opportunity to increase the exposure of your business. With all the businesses registered on Google Maps, you might...
What Exactly is a Press Release?

What Exactly is a Press Release?

In today’s digital marketplace, companies have a great advantage when it comes to tracking every dollar and getting a huge return on investment (ROI). For many businesses, the name of the game is increasing SEO (Search Engine Optimization) to edge out the...
Tracking Your Success: How to Measure SEO Performance

Tracking Your Success: How to Measure SEO Performance

Implementing a strong SEO strategy is essential for doing business in today’s digital landscape. But how can you tell whether or not your SEO strategy is working? When it comes to how to measure SEO performance, sometimes things can get confusing. There is a...
How Website Design Impacts Your Search Ranking

How Website Design Impacts Your Search Ranking

There is a reason why certain sites pop up first in search engine results. It isn’t because certain sites paid for first place or second place. When it comes to search engine results, there is a system, an algorithm that web designers must be aware of. There are rules...
Here’s Why You Can’t Ignore Mobile Optimization

Here’s Why You Can’t Ignore Mobile Optimization

In the wake of recent advancements in the technology landscape, a majority of people are moving towards mobile devices. Corporate internet giants, primarily social media sites like Twitter and Facebook have adapted promptly and adequately to this shift by making...
Fonts, Colours, and Navigation: Creating an Impressive Web Design

Fonts, Colours, and Navigation: Creating an Impressive Web Design

Great graphics are crucial for your website to attract potential consumers. It shows that you actually put in the effort to make the site look good for them. It is not, however, the only criteria for a website that delivers results. An ideal website also combines...
Google Combats Fraudulent Google Maps Listings

Google Combats Fraudulent Google Maps Listings

Google Maps is getting more accurate This is according to recently released data by a team of researchers at Google and the University of San Diego in California. The study details the search engine giant’s efforts to keep fake listings off Google Maps. The steps...
Can the Same Old Blog Post Lead to New Traffic?

Can the Same Old Blog Post Lead to New Traffic?

Sometimes, a good hack is all you need to level up your SEO strategies. Take Vox.com’s word for it. The publishing company shared an article entitled “Refreshing the Evergreen,” which discussed its practice of re-sharing and updating old blog posts. Vox simply changed...
4 Reasons Why Logos Are Important for Your Business

4 Reasons Why Logos Are Important for Your Business

Why You Need a Glorious Logo for Your Business The maple leaf colored in red is undeniably Canadian. This symbol plays a crucial role in the country’s identity, and it represents the country both to its people and to the World. By sheer function, it is Canada’s logo,...
Why Genuinely Good Content Shines via Video Marketing

Why Genuinely Good Content Shines via Video Marketing

1.8 million words. That’s the written equivalent of one minute of video, according to some research into information retention, education, and overall experience. Even the best content creator, with all the resources and time in the world, wouldn’t be able to write...
The significance of using WordPress for SEO purposes

The significance of using WordPress for SEO purposes

You’ve finally got your WordPress website up and running. It’s got a stunning design and is chock full of awesome features. Now, you just need an audience. If you have the “build it and they will come” mentality, you’ve got it all wrong....
Does Your Website Need an Updated Design?

Does Your Website Need an Updated Design?

Building a website can be easy. Creating a website that retains excellent viewership and boosts sales, however, can be a heavy cross to carry. Here are three signs your website needs a complete overhaul: Deteriorating Search Traffic People find websites by typing...