by Stephen Gagnon | Last updated Feb 4, 2020 | Published on Dec 17, 2019 | SEO
When most people think of “branding,” they think of logos, fonts, flyers, or ad campaigns. But there is much more to branding than how your brand looks or how you market your business online. It encompasses everything that makes your brand what it is. When it comes to...
by Stephen Gagnon | Last updated Feb 4, 2020 | Published on Feb 11, 2019 | SEO
Google maintains an index that covers billions of web pages and then uses advanced algorithms to determine which of them to suggest to search engine users. Although a system known as “PageRank” still does a lot of the heavy lifting, Google has been...
by Stephen Gagnon | Last updated Feb 4, 2020 | Published on Oct 4, 2018 | SEO
If you are old enough to remember the days when websites used to have an ugly and static HTML structure, with no dynamic elements whatsoever, you can probably recall that a sitemap used to be an essential part of building a website. Back then, a sitemap was a clean...
by Stephen Gagnon | Last updated Feb 4, 2020 | Published on Sep 20, 2018 | SEO
“What is SEO?”, “When do people retire in Canada?”, “How much does a pilot earn?”. Here are just a few questions that you can ask Google, whether by typing in your question in the search box, or using Google voice assistant. What do...
by Stephen Gagnon | Last updated Feb 4, 2020 | Published on Dec 4, 2017 | SEO
Are you looking for a solution to all of your digital marketing woes? Maybe you want to get more website views, and social media likes and re-posts. Perhaps you’re a startup looking for a cost-effective way of having a voice in the digital marketplace. These are...
by Stephen Gagnon | Last updated Feb 4, 2020 | Published on Nov 14, 2017 | SEO
Are you looking to dominate Google search results? You’re not alone. There are over 3.5 billion Google searches every day. These staggering numbers highlight just how crucial online presence is for local businesses. But what can you do to compete in the increasingly...
by Stephen Gagnon | Last updated Feb 4, 2020 | Published on Oct 6, 2017 | SEO
No matter what kind of business you’re in, you know that having a stable and ever-evolving SEO strategy is extremely important. You need to know that the hard work you put into testing your website speed, writing engaging content, and making your site...
by Stephen Gagnon | Last updated Feb 4, 2020 | Published on Sep 20, 2017 | SEO
Have you ever tested your site’s speed?How about validating your website’s HTML code?Is your mobile layout up to par?Ever thought about analyzing the content of each Web Page?Don’t stop reading because the questions seem a little too technical. If...
by Stephen Gagnon | Last updated Feb 4, 2020 | Published on Aug 29, 2017 | SEM, SEO
For quite some time, online directories aided marketers in ‘enhancing’ their digital strategy. Online directories, or article directories, were thought to be an efficient way to navigate the SEO world.But, what many are starting to (or have already)...
by Stephen Gagnon | Last updated Feb 4, 2020 | Published on Aug 28, 2017 | SEO
If you’ve read anything about web marketing in the last couple of years, you’ve heard plenty about SEO. Chances are, you’ve already got your site optimized for target keywords. You’ve already started a blog. Maybe you’re even starting to...
by Stephen Gagnon | Last updated Feb 4, 2020 | Published on Jul 12, 2017 | SEO
For several years now, nearly half of all internet users have made use of Google Maps. That trend is only increasing.You know what means for you? An opportunity to increase the exposure of your business.With all the businesses registered on Google Maps, you might...
by Stephen Gagnon | Last updated Feb 4, 2020 | Published on Jul 3, 2017 | SEO
In today’s digital marketplace, companies have a great advantage when it comes to tracking every dollar and getting a huge return on investment (ROI). For many businesses, the name of the game is increasing SEO (Search Engine Optimization) to edge out the...
Implementing a strong Canadian SEO strategy is essential for doing business in today’s digital landscape.But how can you tell whether or not your SEO strategy is working? When it comes to how to measure SEO performance, sometimes things can get confusing.There...
by Stephen Gagnon | Last updated Feb 4, 2020 | Published on Apr 19, 2017 | SEO
Google Maps is getting more accurateThis is according to recently released data by a team of researchers at Google and the University of San Diego in California. The study details the search engine giant’s efforts to keep fake listings off Google Maps. The steps...
by Stephen Gagnon | Last updated Feb 4, 2020 | Published on Feb 22, 2017 | SEO
You’ve finally got your WordPress website up and running. It’s got a stunning design and is chock full of awesome features. Now, you just need an audience.If you have the “build it and they will come” mentality, you’ve got it all wrong....
Styles in web design move as fast as fashion trends. In late 2016, web traffic on mobile devices surpassed desktop traffic for the first time in history. If you haven’t had a website refresh in at least the last two years, you’ve likely fallen behind some...
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