SEO Calgary

How important is it for your website to rank?

Search engine optimization (SEO) is the method of increasing the numbers of visitors to your website through search engines. The higher the position in the search engine result pages (SERPs) your website ranks, the more visible it is to visitors and the numbers that visit your site will naturally increase. This is called organic search, and this is what SEO is focused on. Ignoring SEO will significantly hinder your ranking in the SERPs, and drastically limit your online visibility.

There are three vital components when it comes to SEO:

  1. Technical SEO
  2. On-page SEO
  3. Off-page SEO

Parxavenue provides SEO services in Calgary and surrounding areas. We deliver a complete natural SEO service to boost your search engine ranking position. Our Calgarian SEO professionals verify your website holistically and identify where improvements can be made to your technical SEO and web development, then check what’s going on, on-page – the two are intrinsically linked and are of equal importance, and they work in partnership to make your website appeal to your potential customers and search engines alike.

SEO Calgary Technical Clock

Once we have your technical and on-page SEO perfected; while always keeping our eyes on the first two steps, we will tend to work a lot on your off-page SEO. Off-page which is explained in detail below will help the world wide web (w.w.w.) recognize your website and your brand. Natural and relevant directory listings and contextual link building are two methods out of many, which will boost your site to the top!

What is Search Engine Optimization (SEO)?

Technical SEO

Technical SEO

Technical SEO is the unsung hero of a website. It is the foundation on which to build a successful website, and without it, your rich-content will not be visible to its deserved audience. The SEO services which we provide here in Calgary, ensure that every aspect of your website is optimized. This includes hidden data such as image titles and alternative text within the alt-attributes – as well as the more obvious elements.

  • Mobile friendly

Search engines such as Google are big on user experience (UX), and as most people now access websites via mobile devices, you must ensure that your site is readable across all types of devices. Failing to do so will negatively affect your ranking in the SERPs.

  • Website speed

Visitors are not loyal to slow loading websites, and research has shown that unless your site loads within 3 seconds, 40% of visitors will click elsewhere. This is known as “pogo-sticking” and gives search engines an obvious indicator that your site is inefficient and irrelevant.

Not only will you have a frustrated or dissatisfied visitor to your site, but search engines use webpage load times as a ranking factor, so you need to ensure that your site is optimized for quick delivery.

On-page SEO

Calgary SEO Experts North

On-page SEO is concerned with boosting specific pages of your website, and although there are many tactics a person can use, effective content marketing is one of the most significant means of increasing your website’s online visibility.

Your website’s content is what the visitor sees, and so it must appeal to them. It needs to be useful, entertaining, informative, but it also needs to be search engine optimized. The search engine bots can determine your website’s relevancy and where your site belongs on its results page. However, for you to increase your website’s ranking, you need to craft an effective digital marketing strategy that incorporates keywords throughout your content that excites and captivates readers. Such content, especially rich-media is more likely to be shared, which again, increases visibility.

When writing content, you need to remember that your websites’ content needs to provide visitors with great UX. Your readers need to be able to navigate seamlessly through the pages to access the information or products that they intended to find. While excellent web design principally inspires this, the content should also support the flow of the visitor and lead them from A to B. Users should not need to click more than three times to find what they’re looking for.

On-page SEO is concerned with boosting specific pages of your website, and although there are many tactics a person can use, effective content marketing is one of the most significant means of increasing your website’s online visibility.

Your website’s content is what the visitor sees, and so it must appeal to them. It needs to be useful, entertaining, informative, but it also needs to be search engine optimized. The search engine bots can determine your website’s relevancy and where your site belongs on its results page. However, for you to increase your website’s ranking, you need to craft an effective digital marketing strategy that incorporates keywords throughout your content that excites and captivates readers. Such content, especially rich-media is more likely to be shared, which again, increases visibility.

When writing content, you need to remember that your websites’ content needs to provide visitors with great UX. Your readers need to be able to navigate seamlessly through the pages to access the information or products that they intended to find. While excellent web design principally inspires this, the content should also support the flow of the visitor and lead them from A to B. Users should not need to click more than three times to find what they’re looking for.

Calgary SEO Experts North

Off-page SEO

Off-page SEO refers to the actions taken outside of your website; any development, anywhere else inside the world wide web, which sends links or signals back to your site. Off-page work most definitely will impact your rankings within the SERPs. Although some elements are similar (keywords, relevance, and content). Off-page SEO involves improving a search engines’ perception of you through other reputable websites on the internet back-linking to your site through natural anchor texts via landing pages. By having different trusted websites vouching for your company/brand and your authority, Trust becomes heightened, and search engine bots will rank you higher than sites that have limited off-page SEO.

Natural links are, as it suggests, completely natural link placements that point towards another website they genuinely believe in and enjoy. For instance, a fashion and lifestyle blogger could write a blog post and link to their favourite clothing retailer.

Manually built links are backlinks deliberately built through the use of influencers. Sometimes, these links are paid for, so that influencers naturally link to your website.

Although off-page SEO usually involves link building, there are other non-link-related SEO methods for businesses to harness. These include:

  • Guest blogging.
  • Influencer marketing.
  • Regular on-page blogging

There are many ways to link to your website. However, it’s important to note that the end-result of off-page SEO, is for you to somehow have a highly reputable website link or reference to your site within the world wide web.

Parxavenue Ltd. can give you complete and natural SEO services in the Calgary region. We understand that SEO is a daunting and time-consuming process which is why we offer a collection of SEO services that can be tailored into a convenient package to meet your needs. Contact us now to discuss how we can work with you to boost your search engine ranking position through increased organic search.

Infographic explaining off-page SEO

How is Parxavenue making a difference?

Having a highly relevant and reputable website is how your intended audience finds your carefully constructed site. It’s your global storefront; it’s your online real-estate, and the possibilities of who, where, and how you reach people are limitless. Your Calgary tea store can, by the correct utilization of SEO practices, be seen Canada-wide, and therefore expanding your consumer reach tenfold. By turning to Parxavenue’s Calgary SEO services, this could be the reality of your site, as we will audit, improve and boost your search engine ranking.

Don’t delay in contacting us to discover how our search engine optimization services can be tailored to meet whatever needs your website has. Doesn’t matter which niche, sector, or industry you are working in, we can help. Not only will we work in partnership with you directly, but our dedicated local team does understand that this process can be daunting for the average person. Parxavenue remains hands-on through every step of the way, to reassure and comfort you. If you’re just new and learning about SEO, you can find some extra information from Google themselves by clicking here.

Calgary’s Web Design and SEO Professionals

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