Calgary SEO

Search Engine Optimization

Local Digital Marketing Experts

As a website and business owner, there is a very high chance you’ve heard all about SEO. After all, it’s been an internet buzzword for many years now. However, it can be easy to dismiss this practice as something overly technical and hard to implement, especially if you’ve been running your site for many years. This attitude is one which needs changing, so you can reach a wider audience than you are currently targeting. Parxavenue Ltd. is Calgary’s SEO experts and is here to help you with your website’s search engine rankings.

Search engine optimization is the service we use to boost a website and specific web pages throughout major search engines. Google, in particular, regularly updates their algorithms and the ways in how they rank and rates sites, therefore, keeping track of these changes is crucial. Without doing so, what you’re currently doing may be penalized in the future, meaning your site would drop from page 1 to page 2 or 3. Remaining on the first page of search engines result pages (SERPs) is critical to your business’s success. Your website’s position in Google search will make or break your business in 2018.

SEO Calgary Technical Clock

There are three key pillars of any SEO strategy here in Calgary, and each is as important as the one before it. Without utilizing each area, your website will not reach the dizzying heights of appearing on the first page of any search engine result. But what are these three pillars? They are as followed:

1. Technical SEO

2. On-page SEO

3. Off-page SEO

Turning to SEO services Calgary means teaming with professionals, who work in harmony with both, you and your site, evaluating and analyzing it holistically to discover where improvements can be made. By working towards an organized structure, we first identify any areas of development with your technical SEO, before addressing your on-page features. Then, we dedicate time to ensuring your off-page SEO works miracles for your rankings.

While your website’s frontend needs to be aesthetically pleasing, working tirelessly to attract and grab the attention of all visitors, so must the site’s backend, which is where we can help. We find as much beauty on the technical side as we do the creative, joining the two to work wonders, regardless of your niche, sector, industry, or purpose. Whether you’re beginning an e-commerce website, or you’re re-evaluating your outdated site, by creating a partnership of stunning design and expert SEO, both consumers and search engines will find your pages appealing.

Technical SEO

Technical SEO

Every website needs a solid foundation, which will give it the very best chance of ranking highly, appearing to those who are in search of what that site offers. Technical SEO is that foundation it needs. While the word ‘technical’ can be off-putting, when you break it down, you can see that it merely stands for any SEO implemented which isn’t the content. So, by this definition, it includes hidden data, such as image descriptions, website structuring, robots.txt files, as well as elements you may not have considered before.

Two components of technical SEO you may not have been aware of before includes:

  • Mobile-Friendly

Did you know that more than 60% of all search queries now come from a mobile web design? User experience is an incredibly vital part of your website’s rankings, with Google holding it as one of the essential elements when its spiders are crawling your site. It means that, if a visitor can’t navigate their way through your site quickly, Google will pick up on it, and you won’t appear on the top pages of the SERPs. Technical SEO will optimize your site, especially for mobile users.

  • Speed & Responsiveness

“Pogo-sticking” is the term for visitors who click onto your website, only to leave after a matter of seconds. Research has shown that, in fact, 40% of users will have left your site within 3 seconds if the pages load slowly. Not only will you potentially lose customers and leave visitors frustrated and unlikely to recommend you to those close to them, but Google also looks unfavourable on lousy loading time. It means that the search engines bots will deem your site unproductive, dropping you down the rankings.

By working with Calgary SEO services, you can rest assured that your website will be fully optimized from a technical standpoint, including every aspect of your website’s backend, providing the ideal experience for every visitor. Without the expert, unseen SEO hero, your site won’t be found by its well-deserved audience, it won’t appear to those in need, and it won’t become the success we know it can be. 

On-page SEO

Calgary SEO Experts North

Do you want your site’s informative blog to be seen by those who will be interested to read what you have to say? Perhaps your online shoe store isn’t reaching the desired audience. This is where on-page SEO steps into the spotlight. This practice is centred on analyzing specific pages and effectively boosting them, so the search engine bots can decide where your page belongs in the results. While a dedicated, professional content marketing strategy is needed to create an engaging, informative and entertaining web copy, this content also needs optimizing.

One deciding factor for your ranking is how relevant your content is. Long gone are the days of stuffing paragraphs with as many keywords as you could; instead, the algorithms now focus on subtly incorporating a select number of keywords within content which captivates its intended audience. Search engines like Google look for:

 

  • Original content
  • Actionable content
  • Relevance
  • Content that provides answers
  • Accuracy
  • Engaging and thought-provoking content

Do you want your site’s informative blog to be seen by those who will be interested to read what you have to say? Perhaps your online shoe store isn’t reaching the desired audience. This is where on-page SEO steps into the spotlight. This practice is centred on analyzing specific pages and effectively boosting them, so the search engine bots can decide where your page belongs in the results. While a dedicated, professional content marketing strategy is needed to create an engaging, informative and entertaining web copy, this content also needs optimizing.

One deciding factor for your ranking is how relevant your content is. Long gone are the days of stuffing paragraphs with as many keywords as you could; instead, the algorithms now focus on subtly incorporating a select number of keywords within content which captivates its intended audience. Search engines like Google look for:

  • Original content
  • Actionable content
  • Relevance
  • Content that provides answers
  • Accuracy
  • Engaging and thought-provoking content
Calgary SEO Experts North

What’s more, if this content can then be shared, this further boosts your ranking, as your site’s visibility will increase. You can create shareable content by focusing on the solution to your audience’s questions. Users now enter phrases into the search box such as “where can I find?” and “how to make.” If your on-page SEO content answers these questions, Google will rank your site highly, and include you in one-box “instant answers” and “people also ask” features, both very prominent.    

However, on-page SEO also refers to the user experience while navigating through your pages. Your audience needs to be able to find what they need and want quickly and easily, and then they need to move from one page to the next seamlessly. Quality content can lead this flow from A to B, and with Google smiling on high-quality user experience (UX), this helps your site move even further up the results.

By working in harmony with Calgary SEO professionals, Parxavenue Ltd. the design of your site and the excellent content will support each other, providing visitors (and search engine bots) with a seamless, smooth experience.

Off-page SEO

Referring to any actions taken away from your site, off-page SEO (often referred to as “off-site SEO”) is not to be forgotten when planning your digital marketing strategy. As Google ranks sites on relevancy and reputation, by building relationships with reputable websites through the use of link building outreach, you will effectively boost the bots perception of you.

Like on-page SEO, there are similar elements, including the use of keywords and compelling content. However, this time you are reaching out and appearing on trusted websites who will vouch for your services and products. This means that your authority as a market leader is increased, along with your integrity. Both are highly important to Google, and so this step should not be missed. The critical factors search engines’ use to assess a site when analyzing off-page SEO include:

  • A site’s popularity.
  • It’s relevance to the audience.
  • How reliable a site is.
  • The authority a site has, mainly as a market leader for its industry.

Link Building & Backlinks

At the very heart of off-page SEO remains link building. Creating and nurturing a variety of relevant backlinks (or “inbound links”) shows that a reputable site endorses yours, giving it a vote of confidence. Search engine spiders love these votes of confidence; it sends a signal that fellow users find your content interesting and applicable. It means that a site with numerous high-quality backlinks will appear much higher than its competitors. There are three main varieties of backlinks, which you can use to build your campaign, including:

  • Natural Links: These links are created without any action by the owner of the website, such as clothing bloggers adding a link to their latest article back to their favourite pair of shoes from your e-commerce store. As you haven’t requested this link or approached the blogger directly, it is known as a ‘natural link.’
  • Self-created Links: By adding a backlink to an online forum, a press release, or a directory, you are self-creating a link. It includes incorporating optimized anchor text into the article.
  • Manually Built Links: Another favourite link building technique, these are created and acquired deliberately (so in contrast to the natural links). This type of outreach involves asking loyal customers to link to your website, or approaching popular influencers and asking them to share your content with their followers. While it can be a time-consuming task, this particular backlink further improves your site’s popularity, as the bots will rate the trustworthiness of the connection. 
Infographic explaining off-page SEO

Variety of Anchor Text Types:

As mentioned above, anchor text is the optimized use of keywords within an article, to boost your site’s ranking. It is the hyperlink within any article and SEO copy, clearly visible to all readers, prompting them to click and follow the link to the desired result. On your website, this will often appear as coloured, underlined text; meaning it’s visible to all visitors, and search engine bots can see you are not hiding the link.

There are various types of anchors you can use, including:

  • Exact Match: Where you link an exact phrase or word.
  • Link Including Keyword: Where you create a relevant phrase around the keyword phrase or word.
  • Generic: A variation of phrases such as ‘click here,’ and ‘find out more.’
  • Naked: Where you input the URL of the backlink, rather than a phrase or keyword.
  • Branded: Where you use the brand name as the link.

Guest Blogging:

Keeping in mind that Google mainly ranks trustworthy, reputable sites, guest blogging is one way to ensure your business’s message, brand, and website reaches the eyes of your target audience. It’s a variation of backlinking, and it’s off-page SEO which you should never forget to work on. Not only will you gain instant exposure to traffic, which isn’t to be missed, but you will also create linkable content which can be shared on social media. As mentioned above, shareable content dramatically increases your visibility and your relevance in the search engine results. Often, an official blog will allow guest posts to optimize their content with a variation of anchor text, which means you need to target sites within your sector or niche. Only by doing that will you build the relevancy and authority you need to boost your website and ranking.

The critical point to remember when assessing and creating a dedicated off-page SEO strategy is, it relies heavily on the behaviour and trends of your audience. It means that it’s not something you can begin and leave. Instead, you need to ensure you follow the market news and trends and adapt your technique accordingly. Parxavenue’s SEO services Calgary can take this hard work away from you, and work tirelessly to ensure whatever off-page SEO we implement will be fresh and flexible, rather than stale or old.

How is Parxavenue helping Calgarians?

Having a highly relevant and reputable website is how your intended audience finds your carefully constructed site. It’s your global storefront; it’s your online real-estate, and the possibilities of who, where, and how you reach people are limitless. Your Calgary tea store can, by the correct utilization of SEO practices, be seen Canada-wide, and therefore expanding your consumer reach tenfold. By turning to Parxavenue’s Calgary SEO services, this could be the reality of your site, as we will audit, improve and boost your search engine ranking.

Don’t delay in contacting us to discover how our search engine optimization services can be tailored to meet whatever needs your website has. Doesn’t matter which niche, sector, or industry you are working in, we can help. Not only will we work in partnership with you directly, but our dedicated local team does understand that this process can be daunting for the average person. Parxavenue remains hands-on through every step of the way, to reassure and comfort you. If you’re just new and learning about SEO, you can find some more information from Google themselves by clicking here.

Calgary’s Web Design and SEO Professionals

This Area is Widget-Ready

You can place here any widget you want!

You can also display any layout saved in Divi Library.

Let’s try with contact form: