Built from Scratch
In this digital age, your website is the face of your organization. A well-designed site puts your best foot forward, establishing credibility and authority with visitors and communicating your most compelling brand values, messages, and mission statements.
Conversely, bad web design can sink business opportunities before they fully materialize, derailing your prospecting and customer outreach efforts.
Calgary-area businesses that want to thrive and excel over digital channels and improve their inbound marketing efforts should take a hard look at their current site design and what it’s saying to potential customers.
Parxavenue’s Calgary web design services provide a professional, local and hands-on experience to guide your site redesign from start to finish. Whether your current site could use a refresh and facelift or your business needs an entirely new website built from scratch, our expert team has the experience and skill set to craft the perfect site for your specific requirements.
Why hire a professional web design company?
Web design is not a task you want to gamble with by assigning it to an understaffed or inexperienced in-house team or an unvetted freelancer. For better or worse, a brand website is often the first thing that potential customers will notice about a business. Fumbling that initial interaction will derail lead generation, nurturing and conversion efforts from the outset.
The stakes are very high with any website launch or redesign, and it takes a team with excellent web designers to guarantee the best results.
Average in-house staff are unlikely to have experience executing every factor that goes into good site design (user interface, layout, SEO, site speed, navigation, mobile responsive web design, etc.). They may be adept at one or two of those tasks, but it’s unlikely that internal IT departments have the full range of resources and skills to create a fully optimized website that can compete in today’s crowded digital space.
Freelancers, meanwhile, are often unknown quantities, presenting a great deal of risk and potential investment losses. As with in-house teams, freelance designers often have particular strengths and specialized skills but are unable to address every need and requirement that goes into a web design project.
Consider the Impact that your Website has on your Business Prospects:
75 percent of users will judge your brand’s credibility based on web design.
Working with a local website design company covers all of your bases, puts you in direct contact with expert consultants and provides your small business with enterprise-quality web design or redesign at a fraction of the cost. This is one project you do not want to roll the dice on; contract a professional to get the job done right.
What should I be looking for?
Robust web design incorporates a wide variety of factors and requirements:
As noted above, a large percentage of sales leads and potential customers will instantly judge your brand and business based on the appearance of your website. If your home page is outdated, overcrowded or visually unappealing, your company will be sending a wrong message to visitors.
Aesthetics matter with website development and you want to balance a creative and attention-grabbing layout with time-tested web design principles. Your website needs to be readable, accessible to scan and provide relevant information on a given page. If the site is ugly, outdated and difficult to read, how does that reflect on your brand?
It doesn’t matter how good your messaging, services and content are if site visitors can’t find it. Sound navigation principles enable site visitors to seamlessly move from landing page to adjacent articles, product pages and downloadable assets, keeping them on the site and progressing through the sales funnel. The more difficult it is for users to find the information they’re looking for, the more likely they are to simply abandon the page and never look back.
The bounce rate statistics listed above highlight the extreme importance of site speed, page load times and responsiveness to digital marketing strategies. For years, Google has accounted for site speed in its search rankings, but in July 2018, the search engine updated its algorithms to incorporate mobile page speed as well. Any unnecessary delays in site speed will have a negative impact on your online marketing efforts as well as your brand’s online presence.
Your Calgary web design agency should be able to not only optimize your page for the fastest load times possible but, if needed, host your site on reliable, dedicated servers.
Mobile Responsive Web Design
If your website is not optimized for mobile devices, you could be turning away a large contingency of your site visitors. Approximately 70 percent of the global internet consumption occurs on smartphones and other mobile devices, and that figure is expected to continue to increase, reaching nearly 80 percent by 2020.
Mobile responsive web design is an absolute must to compete in today’s mobile-first environment. Modern websites should include page features and layouts that appeal to smartphone, tablet and other mobile device users. Minimizing obstructive elements like banner ads while embedding features like large clickable icons and CTA buttons help aid the mobile user experience.
As the leading web design company in Calgary, AB, Parxavenue has the experience, expertise and full-service capabilities to make every site design project a resounding success.
Digital Services & Solutions
In addition to the services listed above, Parxavenue offers a variety of best-in-class, full-service solutions to support and optimize your website. Some are mentioned below:
Search engine optimization
There is no detail too small when optimizing your website to rank higher in Google search and land on the first page of search results. Parxavenue’s expert SEO services include a thorough analysis of your website to identify opportunities for stronger search ranking and fix any issues that could be adversely affecting your SEO. We also incorporate the latest SEO best practices, including technical, on-page and off-page SEO strategies, to maximize site performance, drive more organic traffic to your page and increase your brand’s online presence.
Digital marketing services
Building a new website or redesigning an existing one without a solid digital marketing strategy in place is a waste of time, money and resources. As Calgary’s leading digital marketing agency, Parxavenue can consult your team on the best plan of action to meet your business goals, both in the immediate future and down the road.
Every website design project begins by comprehensively assessing our clients’ businesses, markets, industries and competition to devise the right strategy and the specific site capabilities and features that will be needed to support marketing efforts. Our team of digital marketing and design professionals can help you flesh out every detail, drilling as far down as choosing a domain name. If you need assistance with app development, we can assist with that as well. We’re here to help drive your business’ success any way we can.
Security is a major concern for consumers and business users alike. If your website doesn’t have visible security measures in place, visitors are likely to leave the page before your message has a chance to resonate. Secure Socket Layer (SSL) technology establishes secure links and connections between servers and web browsers, protecting not only your website but visitors and potential customers as well.
Parxavenue is here to serve all your digital marketing needs whether you are looking to build a new site, redesigning an existing site, or optimizing your current webpages; to increase your search ranking and online presence. We employ the very best web designers, giving our customers a professional, hands-on experience that guarantees the best results while providing the most affordable web design solutions in the area.