Video SEO and Online Marketing
They say that a picture is worth a thousand words. If so, how much is a video worth? Some say a video is worth 1.8 million words. That number speaks volumes about the complexity of the human mind and how much detail we see. The Written word remains robust, but when backed by video content, it becomes epic.
Why Video Is Taking Off
Not so long ago, the idea of video content in marketing was risky. That concern dealt with a fundamental question; Will mobile users spend mobile data to watch a video. Today, so many mobile users have unlimited data or access to free Wi-Fi networks that their concern over squandering data is obsolete. In short, the gateway to video as a marketing tool is not only unlocked but wide open.
1/2 the World is Online
Pair that with stats like 51 percent of the world is now online, and even though new internet users have dropped, the reason is not that fewer people don’t want online, it is because new users are harder to find. Digital media, too, is growing. According to Mary Meeker, adults in the US spend 6.3 hours per day online, and most of those users access digital media via a smart device.
To get a handle on that, consider that over two billion people log into YouTube each month, and every single day they watch one billion hours of video. Of those who use YouTube, 70 percent do so on a mobile device. Consider that in 2014, online shoppers were at 1.32 billion. In 2021, they are expected to number 2.14 billion. Those numbers speak to the value of digital marketing and the value that video brings to your content.
Why the Rush to Video?
In the past, video content was too large of a data consumer for mobile data to be considered viable. Desktop users had unlimited data, but only recently did data become consistent and cheap enough for mobile users to jump on board with unlimited data plans. Another aspect is that there are so many public Wi-Fi’s now that even if you don’t have unlimited data, you can hope on a Wi-Fi and not tap into your own GBs. It is these changes that make video content more viable. But also, consider that there are billions of mobile users moving towards 2020.
What Does Video Bring To Content
There is a lot that video does for SEO and Content Marketing. First, many people are visual learners. Since video is by far a richer cerebral intake over reading text, people naturally gravitate towards that. Plus, with the global market increasing so rapidly, those users who don’t speak English can still watch and learn, even if they cannot read the language.
Selling is all about making the right connection, and video helps improve the visibility of content. Plus, a quality video is five-ten minutes long, and that means people are keeping your blog open long. In terms of SEO, that means longer dwell times and a decrease in bounce rates. In short, video is just better at delivering your point, and consumers love it.
It is not just the message though that counts. With SEO, it is an extensive list of factors and video checks off those boxes too. Video content is not just pictures and words. It is also keywords and phrases – both written as alt text and tags and spoken. Search engines understand speech now, so the spoken dialog of a video is content-rich. The on-page, off-page, and technical SEO are all there. That includes the branding, backlinks, and structural format that completes SEO.
However, it is depends on quality website design. Video does all of that, and it does it well, That is the contribution to SEO with an added edge. The mobile market is so vast now that watching a video is a faster way to learn. Another essential factor of video content is that you can do more than one thing at a time when listening to a video. That means video enables people to multitask, and that’s powerful.
Video is influential both on the local search market and for online purchasing. Many studies around the web point to people using their mobile devices to check product information, especially while shopping in a store. Because people can learn more about a product as they shop, they are more likely to make a purchase. In fact, people are 64 percent more likely to purchase a product after they watch a video about that product. That is just one more way video helps your SEO.
Video content goes beyond YouTube. While the social media platform has billions of users, it is not the only game in town. In fact, you don’t need YouTube. Video marketing enhances the company blog, embeds into an email marketing campaign, and fits into your marketing strategy without ever having to access YouTube. Search engines, like Google, even allow you to trim the SERPs so that only video content appears. What that tells us is that search engines take video content seriously.
The presence of video will continue to grow as more people realize its marketing power. It can give written content a fantastic and uplifting boost, and that is a very big positive for any content marketing.
There is a lot that video does for SEO and Content Marketing. First, many people are visual learners. Since video is by far a richer cerebral intake over reading text, people naturally gravitate towards that. Plus, with the global market increasing so rapidly, those users who don’t speak English can still watch and learn, even if they cannot READ the language.