In the wake of recent advancements in the technology landscape, a majority of people are moving towards mobile devices. Corporate internet giants, primarily social media sites like Twitter and Facebook have adapted promptly and adequately to this shift by making mobile-friendly applications as well as responsive websites. The onus is now on other web-based firms, as they look to bring their operations up to speed by embracing this euphoric trend. Despite the rapid evolution of the market, the espousal of mobile compatibility by enterprise has been rather slow. The slow transformation is attributed to ignorance and cost. These, however, are not viable reasons as the technology has far more benefits that considerably outweigh the fee for its implementation. In some cases, businesses have reservations about the new trend; hence prefer to remain conservative. As mentioned before, cellular devices are the staple means of communication in the contemporary world. Therefore, businesses need to embrace this technology, as it reaches a larger audience than other media. Research has proven that institutions with sites optimized for mobile phones and tablets generate more traffic and bolster client interactivity. These, among other factors, give the complaint franchise the upper hand over their conservative competitors.

Rising Mobile Usage

Nowadays, most people access the internet through their smartphones. The number grows consistently by the day as more people acquire internet-enabled telephones. In 2009, a measly 0.7% of individuals used cellular devices to access the web. However, within two years, the numbers had shot up exponentially, increasing by 1000% to reach a significant 7%. If the trend were to continue, mobiles would be the primary source for accessing the internet.

Mobile Compatibility Bolsters Engagement and Sales

Optimization for mobile gadgets significantly boosts a site’s engagement. This is according to a survey, which revealed that creating responsive sites can increase the number of visitors by nearly 100%. Adaptive sites recorded almost double the number of traffic received by desktop-tailored websites.

As a result of attracting more clients, site compatibility with mobile technology also considerably influences sales. More traffic means more customers, which translates into a higher probability of sales. Statistics have shown that on average, customers are likely to do business with sites that are compatible with mobile devices.

Few Firms Have Adopted This Technology

Though it has a myriad of outstanding benefits, a significant proportion of corporate institutions has shown reluctance towards embracing mobile compatibility. By 2019, less than a quarter of the top websites as ranked by Alexa had to implement cellular optimization techniques. Additionally, a meager 5% of e-commerce stores were supporting mobile devices at the time. Therefore, companies that venture into this fray will not only enjoy the multiple benefits it comes with but also have a little competition to fend off. The process of migrating a site to suit mobile devices is long and gruesome, but it is certainly worth it. It may involve upgrading the existing site to add responsiveness, or maintaining the current site and developing a new platform that is specially customized for mobile devices. The former is better because it negates the tedious process of maintaining two separate websites. Throughout this process, it is recommended to seek the services of a seasoned expert, to guarantee the set results possible.

Mobile customization brings a lot of benefits, in addition to making businesses stay ahead of the curve. In the modern, fiercely competitive market, adopting this technology is paramount in increasing market share.

Here’s Why You Can’t Ignore Mobile Optimization

by Stephen Gagnon

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