Why You Should Implement Structured Data in Your Website?

Why You Should Implement Structured Data in Your Website?

If you’ve read anything about web marketing in the last couple of years, you’ve heard plenty about SEO. Chances are, you’ve already got your site optimized for target keywords. You’ve already started a blog. Maybe you’re even starting to...
To Blog or Not to Blog

To Blog or Not to Blog

There are over 6.7 million published blogs on the internet. Why on earth should a business waste time trying to compete?Well, online users consider blogs to be the 5th most trusted source. So much so, 61% of online shoppers have made a purchase based on...
7 Ways to Tell Your Website Needs a New Design

7 Ways to Tell Your Website Needs a New Design

Gone are the days of keeping the same website design for years. Now there are trends to keep up with such as parallax scrolling and flat design. Trends come and go, but what determines if your website needs a new design is how it’s ranked on search engines....
How to Optimize Your Business Profile for Google Maps

How to Optimize Your Business Profile for Google Maps

For several years now, nearly half of all internet users have made use of Google Maps. That trend is only increasing.You know what means for you? An opportunity to increase the exposure of your business.With all the businesses registered on Google Maps, you might...
What Exactly is a Press Release?

What Exactly is a Press Release?

In today’s digital marketplace, companies have a great advantage when it comes to tracking every dollar and getting a huge return on investment (ROI). For many businesses, the name of the game is increasing SEO (Search Engine Optimization) to edge out the...
How to Measure SEO Performance

How to Measure SEO Performance

Implementing a strong Canadian SEO strategy is essential for doing business in today’s digital landscape.But how can you tell whether or not your SEO strategy is working? When it comes to how to measure SEO performance, sometimes things can get confusing.There...
How Website Design Impacts Your Search Ranking

How Website Design Impacts Your Search Ranking

There is a reason why certain sites pop up first in search engine results. It isn’t because certain sites paid for first place or second place. When it comes to search engine results, there is a system, an algorithm that web designers must be aware of. There are rules...
Here’s Why You Can’t Ignore Mobile Optimization

Here’s Why You Can’t Ignore Mobile Optimization

In the wake of recent advancements in the technology landscape, a majority of people are moving towards mobile devices. Corporate internet giants, primarily social media sites like Twitter and Facebook have adapted promptly and adequately to this shift by making...
Google Combats Fraudulent Google Maps Listings

Google Combats Fraudulent Google Maps Listings

Google Maps is getting more accurateThis is according to recently released data by a team of researchers at Google and the University of San Diego in California. The study details the search engine giant’s efforts to keep fake listings off Google Maps. The steps...
Can the Same Old Blog Post Lead to New Traffic?

Can the Same Old Blog Post Lead to New Traffic?

Sometimes, a good hack is all you need to level up your SEO strategies. Take Vox.com’s word for it.The publishing company shared an article entitled “Refreshing the Evergreen,” which discussed its practice of re-sharing and updating old blog posts. Vox simply changed...
4 Reasons Why Logos Are Important for Your Business

4 Reasons Why Logos Are Important for Your Business

The golden arches of McDonald’s have become one of the most recognizable symbols in the world. When people see the logo that McDonald’s has made famous, they immediately know what the logo stands for. The same could be said for the Nike swoosh. Both of these logos are...
Video SEO and Online Marketing

Video SEO and Online Marketing

They say that a picture is worth a thousand words. If so, how much is a video worth? Some say a video is worth 1.8 million words. That number speaks volumes about the complexity of the human mind and how much detail we see. The Written word remains robust, but when...
The significance of using WordPress for SEO purposes

The significance of using WordPress for SEO purposes

You’ve finally got your WordPress website up and running. It’s got a stunning design and is chock full of awesome features. Now, you just need an audience.If you have the “build it and they will come” mentality, you’ve got it all wrong....
Does Your Website Need an Updated Design?

Does Your Website Need an Updated Design?

Styles in web design move as fast as fashion trends. In late 2016, web traffic on mobile devices surpassed desktop traffic for the first time in history. If you haven’t had a website refresh in at least the last two years, you’ve likely fallen behind some...

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