Stephen Gagnon
Stephen Gagnon is a company director who works with small to medium-sized businesses to help them rank their websites on the first page of Google search. Gagnon trusts his work helps businesses build a strong online presence. Stephen has worked with clients in many different niche markets and has the experience and knowledge to rank many kinds of websites in major search engines. Stephen has a psychology bachelor’s degree from the University of Calgary. Stephen is happily married with one daughter, and resides in Calgary, AB.
Latest posts by Stephen Gagnon (see all)
Online Directories Impact Digital Marketing Companies
For quite some time, online directories aided marketers in ‘enhancing’ their digital strategy. Online directories, or article directories, were thought to be an efficient way to navigate the SEO world.But, what many are starting to (or have already)...
Why You Should Implement Structured Data in Your Website?
If you’ve read anything about web marketing in the last couple of years, you’ve heard plenty about SEO. Chances are, you’ve already got your site optimized for target keywords. You’ve already started a blog. Maybe you’re even starting to...
To Blog or Not to Blog
There are over 6.7 million published blogs on the internet. Why on earth should a business waste time trying to compete?Well, online users consider blogs to be the 5th most trusted source. So much so, 61% of online shoppers have made a purchase based on...
7 Ways to Tell Your Website Needs a New Design
Gone are the days of keeping the same website design for years. Now there are trends to keep up with such as parallax scrolling and flat design. Trends come and go, but what determines if your website needs a new design is how it’s ranked on search engines....
How to Optimize Your Business Profile for Google Maps
For several years now, nearly half of all internet users have made use of Google Maps. That trend is only increasing.You know what means for you? An opportunity to increase the exposure of your business.With all the businesses registered on Google Maps, you might...
What Exactly is a Press Release?
In today’s digital marketplace, companies have a great advantage when it comes to tracking every dollar and getting a huge return on investment (ROI). For many businesses, the name of the game is increasing SEO (Search Engine Optimization) to edge out the...
How to Measure SEO Performance
Implementing a strong Canadian SEO strategy is essential for doing business in today’s digital landscape.But how can you tell whether or not your SEO strategy is working? When it comes to how to measure SEO performance, sometimes things can get confusing.There...
How Website Design Impacts Your Search Ranking
There is a reason why certain sites pop up first in search engine results. It isn’t because certain sites paid for first place or second place. When it comes to search engine results, there is a system, an algorithm that web designers must be aware of. There are rules...
Here’s Why You Can’t Ignore Mobile Optimization
In the wake of recent advancements in the technology landscape, a majority of people are moving towards mobile devices. Corporate internet giants, primarily social media sites like Twitter and Facebook have adapted promptly and adequately to this shift by making...
Fonts, Colours, and Navigation: Creating an Impressive Web Design
Great graphics are crucial for your website to attract potential consumers. It shows that you actually put in the effort to make the site look good for them. It is not, however, the only criteria for a website that delivers results.An ideal website also combines...
Google Combats Fraudulent Google Maps Listings
Google Maps is getting more accurateThis is according to recently released data by a team of researchers at Google and the University of San Diego in California. The study details the search engine giant’s efforts to keep fake listings off Google Maps. The steps...
Can the Same Old Blog Post Lead to New Traffic?
Sometimes, a good hack is all you need to level up your SEO strategies. Take Vox.com’s word for it.The publishing company shared an article entitled “Refreshing the Evergreen,” which discussed its practice of re-sharing and updating old blog posts. Vox simply changed...
4 Reasons Why Logos Are Important for Your Business
The golden arches of McDonald’s have become one of the most recognizable symbols in the world. When people see the logo that McDonald’s has made famous, they immediately know what the logo stands for. The same could be said for the Nike swoosh. Both of these logos are...
