Web Design Calgary

Calgary’s Web Design and SEO Professionals

Your Local Web Design Agency

Your website is often the first point of contact that a potential customer has with your business, and it should give the best representation of your brand and business. You have one opportunity to make a first impression and turn a visitor to your site into a customer – so you need to make the first impression a lasting one for all the right reasons. A well-designed website and a managed online presence has the potential to transform your business and should be a priority for any company that is ambitious to grow.

Here at Parxavenue, we have a dedicated creative web design team who will collaborate with you to create a website that is not only aesthetically and technically brilliant, but one that steers the visitor from the homepage through to check out.

Our Calgary based web design team, are experts in user experience and conversion rate optimization. We make sure that your website works to its fullest potential to maximize your success. The SEO services in Calgary that we offer join forces with excellent web design to boost your website’s search engine ranking position and increase its visibility.

Web Design Calgary Woman

How do we do it?

The first thing we do is to get to know you and your brand.

We need to understand your organization’s goals, the products or services that you offer, what your unique selling points are, and exactly who your target market is.

We also need to understand as much as we can about where your business is at and where you want it to go. The website that we design for you needs to be as relevant in the coming years as it is today

Every business is different, and we create custom and professional websites specifically for your business. The information that you give our Calgary based web design team impacts the design and functionality of the site so that it fits your niche and industry.

The websites that we design are multifunctional – they have many requirements to satisfy:

The Customers and Clients

Visitors to your website need to have their needs met. Due to your site’s web design and the SEO services that are applied to your website from the onset, your website will:

  1. Be aesthetically pleasing – appropriate colours, typeface and layout for the target demographic.
  2. Display information clearly and concisely – use images and bullet points.
  3. Be easy to navigate.
  4. Have been found organically through a search engine or clicked through from other sites or shared content.
  5. Be quick to load.
  6. Be responsive and optimized for all device screens.

Your Business

There is no value in creating a website that fails to evoke an emotional response to your business’s brand. Your brand is the name, logo or other features of your business that give distinction between the goods and services that you offer from your competitors, and your website design needs to support it. Our creative web design team and SEO services are active in developing your brand. Brand development is vital because it instills trust and security between the consumer and the business – they know what to expect!

Our website designs help to build your brand through:

  1. Colours
  2. Emotional response
  3. Consistency
  4. Clarity
  5. Tone of Voice
  6. Uniqueness

The website design that we create for your business is a powerful and effective platform for you to showcase your business and differentiate you from your competition, but it also allows for visitors to judge the quality of your business from one quick glance.

Search Engines

Web design is not all about satisfying the aesthetic demands of customers and clients. The search engines also govern great website design and SEO – although if you refer to the requirements of customers and clients, the search engines share these needs and look very favourably on sites that provide users with the experience that they crave, you will be rewarded with a higher-ranking position.

Great web design also has other hoops to jump through to appease the search engines’ algorithms:

Architecture and structure

The construction of your site impacts the ability of the search engine bots to crawl through its pages to categorize and index your site. You need to make sure that your web design helps them rather than hinders. Context and relevancy to a search are not exclusively gauged by the website but the position within the site. Pages should be organized in a way that simplifies navigation and promotes discovery.


The URLs that a site uses for its individual pages is another way that you can help the search engines (and visitors) to understand the context of the content. Use a sensible and simple naming convention to help your site be crawled.

Your website is a space for you to showcase your products and services, but for it to work to its full potential, you need to consider more than the aesthetic. If you have any queries or would like to chat with our creatives on web design or the SEO services in Calgary that we provide, please do not hesitate to contact us. We’re here to help you on your journey to business success. 

Web Design and SEO Experts