Online Visibility is Crucial in 2019
SEO is the method of increasing the numbers of visitors to your website using search engines. The higher your site’s position appears in search engine result pages (SERPs), the more chances you have to accumulate new business from potential clients, browsing the web. The number of users who visit your website will naturally increase.
Paxavenue focuses on organic search. Ignoring this extremely important marketing strategy can significantly limit your results in the SERPs, and drastically limit your online visibility. SEO remains to be the best way to receive a good return on your investment (ROI).
There are three vital components when it comes to SEO:
- Technical SEO
- On-Page SEO
- Off-Page SEO
- Technical SEO
- On-page SEO
- Off-Page SEO
Parxavenue delivers natural methods, to boost your site’s position in the SERPs. Our team of SEO specialists, dissect your website and identify where we can make improvements. Technical SEO comes first; then we inspect what’s happening on-page – these two steps are of equal importance, and they work in partnership to help your website appeal to your potential customers, and search engines alike.
Once we have your technical and on-page SEO perfected; while always keeping our eyes on the first two steps, we will focus a bit more on your off-page SEO. Off-site work, which is explained more in detail lower on this webpage, will help search engines recognize your website and your brand.
Natural and relevant directory listings and contextual link building are two methods out of many, which will boost your site’s authority.
Parxavenue provides professional SEO services, mostly within the province of Alberta. Most of our clients are based within the metropolitans of Calgary, and Edmonton, but we are more than willing, and able to help all Canadians.
Let’s Get Started!
Technical SEO is the unsung hero of a website. It is the foundation on which to build success, and without it, your rich-content will not be visible to its deserved audience.
The SEO services which Parxavenue provides here in Calgary, ensure that every inch of your website is optimized. This includes hidden data such as image titles and alternative text within the alt-attributes – not only is this completed in the media library of your content management system (CMS), but we implement these tags within the programming language of your website, to make sure everyone can have a good experience, especially people using screen readers.
Sitemaps (XML and HTML), robots .txt files, canonical tags, redirects, webpage speed optimization, website structure, avoiding spider traps, and the list goes on and on. We make sure your site has a perfect foundation.
Search engines such as Google are big fans of user experience (UX), and as most people nowadays access websites via mobile devices, you must ensure that your site is readable across all types of devices. Failing to do so will negatively affect your ranking in the SERPs.
Browsers and users are not loyal to slow loading websites, and research has shown that unless your site loads within 3 seconds, 40% of visitors will click elsewhere. People, bouncing around this way, are pogo-sticking and these users, give search engines a visible indicator that your site is inefficient and irrelevant. We want to make sure; your visitors get what they need within three clicks and no more than that.
Everyone knows that Google is a friendly search engine, but let’s not forget that people do also utilize Bing, Yahoo, and others as well. Many times, computer browsers come with a specific search engine, and it’s never changed, plus when optimizing your site to be ranking high in all search engines, means that you’ve had to pass all SEO audit tools and not just Google’s. Parxavenue utilizes many tools from many different sources, and this helps immensely.
Educate your users
On-page SEO connects with boosting specific pages of your website, and although there are many tactics an individual can use; effective content marketing is one of the most significant means of increasing your website’s online visibility.
Your website’s content is what visitors read and educate themselves with, and so it must appeal to them. It needs to be useful, entertaining, informative, but it also needs to be search engine friendly.
Search engine bots can determine your website’s relevancy and where your site belongs on its results pages. However, for you to increase your site’s rankings, you need to craft an effective digital marketing strategy that incorporates keywords, key-terms, and key-phrases, throughout your web-copy and blog posts, that excites and captivates readers. Such content, especially rich-media is much more likely to be shared, which again, increases visibility.
When copywriting, you need to remember that your website’s content must provide visitors with a great “user experience.” Your readers also need to be able to navigate easily through your web-pages to access the information or products that they intend to find.
While excellent web design principally inspires this, the content should also support the flow of the visitor and lead them from A to B.
Users should not need to click more than three times to find what they’re looking for. Parxavenue will help perfect your website’s structure, and much more to make sure your site is ranking high in all search engines.
Off-page SEO refers to the actions taken off-site and away from your website; any actions implemented elsewhere within the world wide web, which sends links or signals back to your site. Off-page work most will impact your rankings within the SERPs. This practice involves improving a search engine’s perception of your site, through other reputable websites on the internet which link back to yours. By having different trusted websites vouching for your company’s brand, trust and authority become heightened, and search engine bots will rank you higher than sites which have limited or no, off-page SEO.
Natural backlinks are, as it suggests, completely natural link placements that point towards another website – they genuinely believe in and enjoy. For instance, a fashion and lifestyle blogger could write a blog post, then link to their favourite clothing retailer.
There are other non-link-related SEO methods for businesses to take advantage of, and these include:
- Relevant Directory Listings
- Sponsored Posts
- Press Releases (Make sure it’s news-worthy)
- On-page blog posts
- Relevant Blog Post Comments
- Google my Business Listing
- And, these are just to name a few…
There are many ways to link to your website. However, it’s important to note that the end-result of off-page work, is for you to somehow have a highly reputable website link or reference to your site from a non-spammy, relevant, authoritative source.
Parxavenue Ltd. will offer complete and natural SEO services. We understand that it is a daunting and time-consuming process which is why we offer a collection of marketing services that can be tailored into a convenient package to meet your needs. Contact us now to discuss how we can work with you to boost your search engine ranking positions through all major search engines.
How are SEO services making a difference in Calgary?
The highly relevant and reputable website is how your intended audience finds your carefully constructed and structured site. It’s your global storefront; it’s your online real-estate, and the possibilities of who, where, and how you reach people are limitless. Your local tea store, for example, can, by the correct utilization of search engine optimization, be seen Canada-wide, and therefore expanding its consumer reach tenfold. By choosing Parxavenue’s team of SEO’s – we will audit, improve, and boost your search engine rankings.
Search engine optimization services can be tailored to meet whatever needs your website has. Doesn’t matter which niche, sector, or industry you are working within, we want to help. We will work in partnership with you directly, and educate you with the fundamentals of our methodologies. Parxavenue remains hands-on through every step of the way, to reassure and comfort you. If you’re just new and learning about SEO, you can find some extra information from Google, by clicking here.