Web Design Experts in Edmonton

Website Design and SEO Professionals

Web Design Edmonton

Does your website need a refresh? Or are you starting from scratch and need to establish a web presence? Designing a website is a big project and, with all the options available, it can feel like a daunting process. A good website design, after all, is marketing and can give a significant boost to your traffic and leads–in some cases, increasing traffic by as much as 500%. Web design Edmonton can help you:

1. Generate more interest in your business
2. Turn interest into leads
3. Close more sales via web design Edmonton

One of the most daunting aspects of choosing a new web design are the choices available. Before we dive into strategies for design, let’s take a closer look at a key component of the process: choosing the right designer. When choosing a web designer, one of the first things you should consider is whether or not you want to work with someone who you can go and have a coffee with or someone half a world away that you’ll need to coordinate with remotely.

While there’s certainly nothing wrong with remote work, you lose the personal touch and relationship you can build with a local company. Joining a web design expert in the Edmonton also gives you the advantage of working with a group that knows the area, and how to effectively market to that region. When you choose a web designer, make sure you choose wisely.

sunset-above-edmonton-downtown

To Template or Not to Template?

Don’t be fooled by the supposed simplicity of website templates. While these options certainly have their systems in place, they’re not for everyone. Most website template options, including services like Wix and Yellow Pages, require a lot more work than you’d think. Let’s not forget that you’ll be paying for that website on a monthly basis for the rest of your life, and if your payment doesn’t go through; your website disappears and the collection agencies are calling you 30 days later because you didn’t see clause 16 on line 228 of their terms and conditions!

Let Creativity be Your Guide

If you’re a small or mid-size firm, one of the advantages you have when designing a website is the ability to be creative. Not that larger firms can’t or aren’t creative, it’s just the bureaucracy typically found in larger companies typically limits their ability to move quickly on creative ideas. But, as a smaller organization, working closely with a designer, you have the ability to employ new, creative ideas quickly.

SILVER

$1100.00
  • 3-8 Page Site
  • 2-3 Week Turn Around Time
  • All Programming Languages Supported
  • 20 Stock Licensed Images
  • 100% Mobile Responsive
  • Clean Navigation
  • SEO Ready
  • Favicon
  • Social Media Integration
  • Blog Integration
  • Contact Us Form with Captcha Spam Protection
  • Wordpress Template Design

GOLD

$1500.00
  • 10-15 Page Site
  • 3-4 Week Turn Around Time
  • All Programming Languages Supported
  • 30 Stock Licensed Images
  • 100% Mobile Responsive
  • Clean Navigation
  • SEO Ready
  • Favicon
  • Social Media Integration
  • Blog Integration
  • Contact Us Form with Captcha Spam Protection
  • Wordpress Template Design

PLATINUM

$2000.00
  • 15-20 Page Site
  • 4-5 Week Turn Around Time
  • All Programming Languages Supported
  • 40 Stock Licensed Images
  • 100% Mobile Responsive
  • Clean Navigation
  • SEO Ready
  • Favicon
  • Social Media Integration
  • Blog Integration
  • Contact Us Form with Captcha Spam Protection
  • 99% Custom Built WordPress Design

DIAMOND

$3000.00
  • 20-40 Page Site
  • 5-6 Week Turn Around Time
  • All Programming Languages Supported
  • 50 Stock Licensed Images
  • 100% Mobile Responsive
  • Clean Navigation
  • SEO Ready
  • Favicon
  • Social Media Integration
  • Blog Integration
  • Contact Us Form with Captcha Spam Protection
  • 99% Custom WordPress eCommerce

Remain Clever

This one goes hand in hand with the last point. As a smaller firm, you have the advantage of keeping your web design lean and nimble. You don’t have layers of management to run your decisions through, allowing you to test new ideas and make changes quickly. Many smaller companies have and are growing quickly, simply by having the ability to leverage the power of digital marketing and moving quickly on ideas.

Foster Niche Appeal

You’ve probably heard statements like, “the riches are in the niches” or that you need to “niche down” your content. If you’ve been skeptical about these ideas in the past, don’t be. The reality is, all businesses address a niche, whether large or small.

eBay, for example, while you may not necessarily think of this as a niche site. They attract people who want buy or sell used or lower cost goods. eBay doesn’t appeal to all buyers or sellers, just those interested in the format eBay provides. The same should be true of your business.

If you own a landscaping company, for instance, you probably tend to work with and appeal to a specific type of customer. Your website should be designed in a way that appeals to that niche set of customers.

Keeping it Real

Another vital strategy when designing a website in local Edmonton is to build trust and authenticity. You don’t (and maybe shouldn’t) have to be vulnerable about your personal life to be authentic with your customers. But you do need to be genuine about your brand and convey that you are an authority that can be trusted.

Web Design Edmonton Canada

Sharing your knowledge

If you’re a contractor, you probably know a bit more about home improvement than the average person. Use your website as a place to share that knowledge and let people know that you know what you’re doing. These are just a few of the ways you can build trust through your website. Another great thing about working with a local web designer is the ability to do this really well. Keep it real and stay true to your customer base.

Focus on the User

It should go without saying that the use and features of your website should cater directly to your core audience. Web design Edmonton, for example, should be designed to cater to our local population and should probably look different than web design in the Phillippines.

What About SEO?

SEO is a tough topic. There are so many SEO “experts” out there just waiting to work their magic on your website or sell you their formula. The reality of SEO is, for the most part, pretty simple: it takes time. In the early days of the internet, many sites could be ranked relatively quick but with the proliferation of content, those days are gone.

The most effective base of SEO is a good website design and quality content to back it up. A substantial redesign has been shown to increase leads by as much as 40%.

Web Design Experts in Edmonton

Whether you’re concerned about SEO or just getting more customers in the door, your website’s design should be a core piece of your marketing efforts. And, as we’ve seen above, there’s a whole lot more too it than technical nuts and bolts. If you’re getting started with a web design project, we’re here to help.

Web Design and SEO Experts