Search engine optimization (SEO) is a fundamental aspect of doing business in the digital age. It doesn’t matter the size or scale of an organization, maintaining a strong online presence is essential. Doing so goes beyond simply designing a high-quality website that’s easy on the eyes. Internet users need to be able to find your website in order to hear about your products, services, value propositions and other key differentiators that set your brand apart from the competition.
At its core, SEO helps organizations rank higher in search engine results, putting them in a better position to attract organic search traffic and bring potential customers to their websites. Vancouver-area businesses should take advantage of local SEO services to maximize their site performance, improve their search ranking and drive more visitors to their landing pages.
Because search engine optimization is so essential to online marketing success, you want to work with the very best SEO agency around. Finding Vancouver SEO experts you can trust will set your company up to capture more qualified leads, improve your online presence and ultimately grow your business.
Should every Vancouver business invest in SEO?
Search engine optimization can seem like a very foreign concept to anyone not plugged into the world of online or digital marketing, but rest assured it is extremely important to business success.
Consider the average consumer or B2B customers and the path they take to make a purchase. Regardless of what product or service they are looking for, their customer journey will most likely begin with a search engine. Eighty-eight percent of consumers research purchases online before buying a new product, and 93 percent of online sessions start out with a search engine query.
The problem for businesses is that there’s very little real estate available on a search engine results page (SERP) for every available option to make it onto the first page of results. It’s a widely known fact that the vast majority of Google users (75 percent) will not click past page one of their search results. In many cases, people will limit themselves to the top three search results. Factor in the increasingly crowded space above the fold, with featured snippets, answer boxes, local packs and knowledge boxes, among other Google-approved tools, and it becomes increasingly difficult to capture the target audience’s attention and direct them to your site.
With that in mind, it is imperative that businesses work with a Vancouver SEO company to improve their search engine rankings and drive organic traffic – i.e., potential customers – to their sites. Parxavenue SEO services ensure you get a great return on investment with any SEO strategy or SEO campaign.
How does SEO work?
The main goal of search engine optimization is to make it easier for Google’s crawlers to index your site and increase your online presence by making sure your website ranks for relevant keywords and search queries. An SEO expert will approach this overarching objective from a few different angles:
Technical SEO work can include:
Cleaning up your XML sitemap.
Reducing page load times and improving overall site speed and performance.
Replacing broken links.
Fixing 404 errors.
Removing duplicate content, meta descriptions, meta tags and metadata.
Restructuring your site’s architecture to streamline navigation and support fast page crawling.
Checking how your site is displayed on mobile devices.
That’s a lot of work for any organization to tackle, especially if technical SEO isn’t a core competency. Vancouver search engine optimization service providers take all the guesswork out of the equation and shore up their SEO techniques.
Just like it sounds, on-page SEO refers to the optimization of any content that appears on your webpages. That can include keywords, media, copy and many other elements. For some, this front-end approach is where the rubber really meets the road when it comes to SEO. Fully optimized, strong on-page content translates into better search ranking and online visibility. Some of the major priorities to cover with on-page SEO include:
Keyword research and strategy
Use of keywords in today’s market requires a deft touch to rank for keywords that are relevant to your target audience and reflect their search queries.
Google users don’t want to read giant walls of text when they come to your site. A dynamic page layout, featuring embedded media, formats and other on-page elements, keep your target audience engaged.
Only the most compelling and engaging content will stand out from the crowded online marketplace and show both site visitors and Google that your brand is an industry leader.
Creating content that can be readily shared across different social networks will showcase your website to new audiences and drive more traffic to your site.
Often closely associated with link building, off-page SEO refers to any task aimed at improving your website’s Domain Authority, as well as your brand’s reputation, image and level of trust. Parxavenue’s off-page SEO services often cover:
Who you link to (and who links to your website) is very important for establishing brand authority and trustworthiness. Internal links help keep visitors on your site and guide them toward additional pages that may interest them.
Sponsored or guest posts
Guest blogs (either those hosted on your site or articles penned by your internal subject matter experts and featured on a third-party website) are a great way to bring new visitors to your site and spread your brand message to an entirely new audience.
Getting the word out about your latest products, services and business developments is an important part of any good digital marketing strategy.
Parxavenue can help any organization make the most of their off-page SEO opportunities and design campaigns and strategies to fit all marketing budgets.