Search engine optimization, or SEO as it is also known as is the method of increasing the numbers of visitors to your website through search engines. The higher the position in the search engine result pages (SERPs) your website ranks, the more visible it is to visitors and the numbers that visit your site will naturally increase. This is called organic search, and this is what SEO is focused on. Ignoring SEO will significantly hinder your ranking in the SERPs, and drastically limit your online visibility.
There are three vital components when it comes to SEO:
- Technical SEO
- On-page SEO
- Off-page SEO
Parxavenue provides SEO services in Calgary and beyond. We deliver a complete SEO service to boost your search engine ranking position. Our SEO professionals look at your site holistically and identify where improvements can be made both on-page and technically – the two are intrinsically linked and are of equal importance, and they work in partnership to make your website appeal to your potential customers and search engines alike.
Technical SEO is the unsung hero of a website. It is the foundation on which to build a successful website, and without it, your content will not be visible to its deserved audience. The SEO services which we provide here in Calgary, ensure that every aspect of your website is optimized. This includes hidden data such as image titles and alternative text within the alt-attributes – as well as the more obvious elements.
- Mobile friendly
Search engines such as Google are big on user experience, and as most people now access websites via mobile devices, you must ensure that your site is readable across all types of devices. Failing to do so will negatively affect your ranking.
- Site speed
Visitors are not loyal to slow loading websites, and research has shown that unless your site loads within 3 seconds, 40% of visitors will click elsewhere. This is known as “pogo-sticking” and gives search engines an obvious indicator that your site is inefficient and irrelevant.
Not only will you have a frustrated or dissatisfied visitor to your site, but Google uses load time as a ranking factor, so you need to ensure that your site is optimized for swift delivery.
On-page SEO is concerned with boosting specific pages of your website, and although there are many tactics a person can use, effective content marketing is one of the most significant means of increasing your website’s online visibility.
Your website’s content is what the visitor sees, and so it must appeal to them. It needs to be useful, entertaining, informative, but it also needs to be search engine optimized. The search engine bots can determine your website’s relevancy and where your site belongs on its results page. However, for you to increase your website’s ranking, you need to craft an effective digital marketing strategy that incorporates keywords throughout your great content that excites and captivates the readers. Such content is more likely to be shared, which again, increases visibility.
When writing content, you need to remember that your websites’ content needs to provide visitors with a great user experience. Your readers need to be able to navigate seamlessly through the pages to access the information or products that they intended to. While great web design principally inspires this, the content should also support the flow of the visitor and lead them from A to B.
Off-page SEO refers to the actions taken outside the domain of your own website, which can impact your rankings within the search engine’s results pages. Although some elements are similar (keywords, relevance, and great content). Off-page SEO involves improving a search engines’ perception of you through other reputable websites on the internet back-linking to your site through anchor texts and landing pages. By having different trusted websites vouching for your company/brand, your authority and trustworthiness are heightened, and search engine bots will rank you higher than sites that have limited off-page SEO.
Natural links are, as it suggests, completely natural link placements that point towards another website they genuinely believe in and enjoy. For instance, a fashion and lifestyle blogger could write a blog post and link to their favourite clothing retailer.
Manually built links are backlinks deliberately built through the use of influencers. Sometimes, these links are paid for, so that influencers naturally link to your website.
Although off-page SEO usually involves link building, there are other non-link-related SEO skills for businesses to harness. These include:
- Guest blogging.
- Influencer marketing.
- Regular blogging with good quality backlinks.
There are many ways to link to your website. However, it’s important to note that the end result of off-page SEO is for you to somehow have a highly reputable website link or reference to your site elsewhere on the World Wide Web.
Parxavenue can give you complete SEO services in Calgary. We understand that SEO is a daunting and time-consuming process which is why we offer a collection of SEO services that can be tailored into a bespoke package to meet your needs. Contact us now to discuss how we can work with you to boost your search engine ranking position through increased organic search.
Web Design and SEO Experts