Pay Per Click Calgary
Calgary’s Web Design and SEO Professionals
Return on Investments
Create New Ads
Packages and Pricing
- Click-Through Rate
- Keyword Relevance
- Your Landing Page
- Your Ad Text
- Your Past Adwords Performance
Parxavenue Ltd. can create ads and utilize keywords in a way that helps your quality score. This way, you’ll save money on ads, generate revenue, and receive a significant ROI.
But negative keywords are results that appear in your search query. However, they have nothing to do with your brand. Going back to the photography example, some of these negative keywords may include ‘wedding day,’ ‘wildlife’ and ‘sports.’
So the next step is pretty obvious: remove negative keywords. Negative keywords won’t give you results or traffic, therefore lowering your quality score and wasting lots of time and money. But how do you know what’s a negative keyword and what isn’t? Maybe you do a lot of wedding photography, and you think ‘wedding day’ might be good for a keyword campaign. However, ‘wedding day’ is very vague, and you may lose hits to DJs or florists. Our AdWords Pay per click experts here in Calgary will research and understand what is considered positive and negative keywords for your brand. We agree that a lot of time and money goes into keyword ads, so they find the best keywords to invest.