Mobile Web Design Calgary

Calgary’s Web Design and SEO Professionals

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Mobile Web Design Viewable on All Devices?

More people are interested in developing with mobile web design in mind! We’re using mostly mobile devices instead of desktop computers for the first time in, well, ever! Life has changed dramatically since the advent of the internet, and it’s here to stay. But that doesn’t mean it will stay in one place. How people use, the web continues to change. As a result, web designers have to reevaluate how they build a website. Today there are many different variables at play which dictate how a website is designed, and subsequently, the sites’ success. In this post, we’ll examine why it’s critical to adapt to these changes and the different ways to make your website viewable on all devices. If you haven’t asked yourself, “Is my website viewable on all devices?” yet, you’re at risk of being overpowered by your competition. As previously mentioned, more people are viewing websites on mobile devices than desktop computers. And it’s a trend that will only continue as mobile phones and other devices become more affordable. Remember, time is precious for the person using your website. They can’t wait around for a slow loading web page. And if the website is difficult to navigate from their device, they will simply move on to a different site entirely. To keep customers and clients happy (or just to keep them), building a website viewable on all mobile devices is of the utmost importance.

Local Maps Design Gone Mobile

Why It’s Important

Designing a website which caters to all devices wins the favor of search engines, not just the hearts of mobile users. Having a website designed for all devices isn’t a guaranteed win, however. Other considerations need to be accounted for, such as overall SEO strategy, user experience, navigation, and aesthetics. Only when all these different elements are taken into consideration will a website viewable on all devices stand apart from the rest. Making a website viewable on varying devices creates a unique challenge for developers, though. It’s no longer a matter of writing code for different browsers. Now it requires code for different platforms. Consumers like variety, much to the chagrin of web developers. But the fact remains that mobile is now at the forefront of both the user experience and search algorithms. The importance of having a website viewable on different devices cannot be stressed enough. But the fact remains that mobile is now at the forefront of both the user experience and search algorithms. The importance of having a website viewable on different devices cannot be stressed enough.

Mobile Website Design

Designing a website viewable on different platforms has created a new level of complexity for the world of web design. As such, there are a few different design methods to consider when it comes down to creating a website viewable on numerous products. Listed below are the three most important terms used to describe similar (but different) mobile web design strategies:

Mobile Friendly

The “mobile friendly design” is a term used to describe a website built for accurate display on both a mobile device and a desktop or laptop computer. With this design method, a site is completely functional on conventional computers and will work well on phones. However, the website displayed on the phone will appear smaller, but it will still be functional. The site may not work on tablet devices, though.

Mobile Optimized

A mobile optimized website design is what the name implies, but it also takes the design a step further and allows the site to reformat itself on the fly. This, of course, depends on the type of device attempting to access the website. A mobile optimized website will appear different on each device, but unlike mobile friendly design, the website is, you guessed it, optimized for viewing on mobile devices. This design includes features such as larger fonts and buttons, simplified navigation, and reduced graphics to speed up load times.

Responsive Design

Finally, we have the latest evolutionary trend of web development: responsive design. This design method is by far the most flexible of the three mobile design methods. Rather than formatting a website to cater to a particular device, responsive design reacts to the screen size a device. This offers a broad range of flexibility and ensures your site will be viewable on all devices. This method is by far the best investment when optimizing a website for use on mobile devices.

Search Engine Updates

To earn and keep your rankings on the Search Engine Results Pages (SERPs), a website must keep up to date with updates made to search engine algorithms. In 2015, Google rolled out a new update which gave their mobile-friendly algorithm higher priority. This update was bad news for anyone that didn’t already have some sort of mobile optimization. Those that did were left unaffected by the update. The purpose of the update was to increase the value of which mobile friendly design was rated. That is, mobile friendly websites got a boost.

SILVER

$999.00
  • 3-8 Page Site
  • 2-3 Week Turn Around Time
  • HTML5, CSS5, JAVASCRIPT, and PHP
  • 20 Stock Licensed Images
  • 100% Mobile Responsive
  • Clean Navigation
  • SEO Ready
  • Favicon
  • Social Media Integration
  • Blog Integration
  • Contact Us Form with Captcha Spam Protection
  • Wordpress Template Design
contact us

GOLD

$1499.00
  • 10-15 Page Site
  • 3-4 Week Turn Around Time
  • HTML5, CSS5, JAVASCRIPT, and PHP
  • 30 Stock Licensed Images
  • 100% Mobile Responsive
  • Clean Navigation
  • SEO Ready
  • Favicon
  • Social Media Integration
  • Blog Integration
  • Contact Us Form with Captcha Spam Protection
  • Wordpress Template Design
contact us

PLATINUM

$1999.00
  • 15-20 Page Site
  • 4-5 Week Turn Around Time
  • HTML5, CSS5, JAVASCRIPT, and PHP
  • 40 Stock Licensed Images
  • 100% Mobile Responsive
  • Clean Navigation
  • SEO Ready
  • Favicon
  • Social Media Integration
  • Blog Integration
  • Contact Us Form with Captcha Spam Protection
  • 99% Custom Built WordPress Design
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DIAMOND

$2999.00
  • 20-40 Page Site
  • 5-6 Week Turn Around Time
  • HTML5, CSS5, JAVASCRIPT, and PHP
  • 50 Stock Licensed Images
  • 100% Mobile Responsive
  • Clean Navigation
  • SEO Ready
  • Favicon
  • Social Media Integration
  • Blog Integration
  • Contact Us Form with Captcha Spam Protection
  • 99% Custom eCommerce Design
contact us

SEO Strategy

Considering the previously mentioned mobile friendly update, any current or future SEO strategy should place heavy emphasis on mobile friendly design. Other, more conventional elements of SEO strategy should remain the same, such as high-quality content and a coherent link structure. Rather, mobile SEO strategy should include elements that are critical to the function of a mobile website. These elements include responsive mobile web design (which is Google’s recommended design method) and using different URL formats.

Put the User First

Any approach to web design should give priority to the end user rather than, for example, giving the Google bot what it wants. But, in turn, creating a website for the user is, in fact, developing a website for search engines. Search engine algorithms prefer clean structures and ease of use. When coupled with a cohesive SEO strategy, a well-designed website can look just as sharp on a mobile device as it does a full-size computer screen. Mobile web design may have changed some of the core fundamentals, but the end goal remains the same: getting and keeping people on your website. For more information on how to optimize your site for mobile devices, contact us today!

Web Design and SEO Experts