Online Visibility is Crucial in 2019
Search engine optimization is one of the most lucrative revenue channels in digital marketing. Foot traffic is now web traffic & storefronts are now websites.
The goal of SEO is to increase online visibility, rank for high-value target keywords and drive commercial prospects to your site. All of this equals one thing: ROI.
Choosing the right SEO expert incredibly important – a matter of business due diligence.
Calgary businesses of every size require SEO to outpace competitors, improve brand positioning, and reach customers they may have otherwise missed. Parxavenue specializes in these exact services and is committed to launching local businesses to new digital heights.
Professional SEO at scale
Calgary SEO services have never been more accessible than when partnered with the strategic marketers, specialists, web developers and designers at Parxavenue. As an internet marketing service and digital marketing forerunner, Parxavenue brings SEO to the masses, one web page at a time.
Through the use of innovative optimization techniques, proven algorithmic technology, and hands-on tactical decision-making, our team of digital strategists converts online rankings into real-world customers.
Every business can benefit from SEO. If you have a website, your web presence already precedes you. So making that website – every line of code and copy – as effective as possible creates additional avenues for business leads to find you. Once there, your website serves to push users further down the funnel, with the eventual goal of generating new sales.
SEO is immensely scalable, as it’s an efficient and cost-productive method for startups, small businesses, mid-market companies and enterprise firms to market their services online.
What is SEO?
Search engine optimization is the ever-evolving practice of boosting the awareness and ranking of web pages in search engines. As an organic methodology, SEO does not require paid advertising, cold calls or outbound marketing techniques that were evident in decades past.
SEO is an inbound marketing discipline, one that pulls customers to you, rather than pushing your brand onto them. It’s a noninvasive, customer-centric way of appealing to online searchers and leaving a lasting impression. Web pages exist forever, so a one-time investment to make them optimized for search engine algorithms pays off enormously over the long term.
Parxavenue specializes in all subcategories of SEO, each requiring unique knowledge and technical mastery.
Types of SEO
Increase your rankings in search engine results pages (SERPs) with savvy command of the following SEO disciplines:
This includes hidden data such as image titles and alternative text within the alt-attributes – not only is this completed in the media library of your content management system (CMS), but we implement these tags within the programming language of your website, to make sure everyone can have a good experience, especially people using screen readers. Here are a few tips on how to we use our SEO skills to create user-friendly websites for the blind.
Sitemaps (XML and HTML), robots .txt files, canonical tags, redirects, webpage speed optimization, website structure, avoiding spider traps, and the list goes on and on. We make sure your site has a perfect foundation.
Search engines such as Google are big fans of user experience (UX), and as most people nowadays access websites via mobile devices, you must ensure that your site is readable across all types of devices. Failing to do so will negatively affect your ranking in the SERPs.
Browsers and users are not loyal to slow loading websites, and research has shown that unless your site loads within 3 seconds, 40% of visitors will click elsewhere. People, bouncing around this way, are pogo-sticking and these users, give search engines a visible indicator that your site is inefficient and irrelevant. We want to make sure; your visitors get what they need within three clicks and no more than that.
Everyone knows that Google is a useful search engine, but let’s not forget that people do also utilize Bing, Yahoo, and others as well. Many times, computer browsers come with a specific search engine, and it’s never changed, plus when optimizing your site to be ranking high in all search engines, means that you’ve had to pass all SEO audit tools and not just Google’s. Parxavenue utilizes many tools from many different sources, and this helps immensely.
The backend of a website is often forgotten, but it can be the most important component to making a domain crawlable and indexable by search engines. Without the ability for search crawlers to locate specific language and coding on your site, search engines may not be able to accurately analyze your site’s value and properly feature it in SERPs. In other words, your site could be invisible to searchers.
Technical SEO comprises much of the backend functionality of your site, including image alt text, canonical tags, redirects and more. It also encapsulates schema markup, mobile usability, page speed, URL structures and sitemaps – all of which impact frontend user experience. Any SEO marketing campaign should start with a strong site architecture to remove errors, duplicate or redundant pages and page-loading inhibitors.
Let’s Get Started!
Technical SEO is the unsung hero of a website. It is the foundation on which to build success, and without it, your rich-content will not be visible to its deserved audience.
The SEO services which Parxavenue provides here in Calgary, ensure that every inch of your website is optimized.
Educate your users
On-page SEO connects with boosting specific pages of your website, and although there are many tactics an individual can use; effective content marketing is one of the most significant means of increasing your website’s online visibility. Your website’s content is what visitors read and educate themselves with, and so it must appeal to them.
It needs to be useful, entertaining, informative, but it also needs to be search engine friendly. Search engine bots can determine your website’s relevancy and where your site belongs on its results pages. However, for you to increase your site’s rankings, you need to craft an effective digital marketing strategy that incorporates keywords, key-terms, and key-phrases, throughout your web-copy and blog posts, that excites and captivates readers. Such content, especially rich-media is much more likely to be shared, which again, increases visibility.
When copywriting, you need to remember that your website’s content must provide visitors with a great “user experience.” Your readers also need to be able to navigate easily through your web-pages to access the information or products that they intend to find.
Your web-content should also support the flow of the visitor and lead them from A to B on your SEO-optimized web design.
Users should not need to click more than three times to find what they’re looking for. Parxavenue will help perfect your website’s structure, and much more to make sure your site is ranking high in all search engines.
When most marketers talk about SEO, they often refer to On-Page factors. On-Page SEO is anything viewable on any given webpage, and that influences user experience and keyword rankings.
Copywriting, imagery, videos, HTML tags, keywords, internal linking and URL strings impact SEO, as well as whether users find the information you provide to be authoritative, helpful and entertaining. Using logical page flow, rich media and appropriate tone of voice keep readers engaged throughout the entire piece of content, encouraging them to remain on the page and click through to other pages of your website.
Increased pageviews, longer time on page, reduced bounce rates and high engagement signals through optimal On-Page SEO all illustrate how valuable your content is to users and search engines.
Off-page SEO refers to the actions taken off-site and away from your website; any actions implemented elsewhere within the world wide web, which sends links or signals back to your site. Off-page work most will impact your rankings within the SERPs. This practice involves improving a search engine’s perception of your site, through other reputable websites on the internet which link back to yours.
By having different trusted websites vouching for your company’s brand, trust and authority become heightened, and search engine bots will rank you higher than sites which have limited or no, off-page SEO. Natural backlinks are, as it suggests, completely natural link placements that point towards another website – they genuinely believe in and enjoy. For instance, a fashion and lifestyle blogger could write a blog post, then link to their favourite clothing retailer.
There are other non-link-related SEO methods for businesses to take advantage of, and these include:
Relevant Directory Listings
And, these are just to name a few…
Press Releases (Is it newsworthy?)
On-page blog posts
Google my Business Listing
There are many ways to link to your website. However, it’s important to note that the end-result of off-page work, is for you to somehow have a highly reputable website link or reference to your site from a non-spammy, relevant, authoritative source.
Parxavenue web solutions will offer complete and natural SEO services. We understand that it is a daunting and time-consuming process which is why we offer a collection of marketing services that can be tailored into a convenient package to meet your needs. Contact us today to discuss how we can work with you to boost your search engine ranking positions within all major search engines.
Optimization actions that do not directly occur on your website fall under the category of Off-Page SEO.
Link building, influencer marketing, brand mentions, guest-posting on third-party sites, Google My Business listings and syndicated press releases, among others, are valuable SEO tactics that send indirect ranking signals to search engines that your web presence at large is reputable, informative and credible.
Inbound links – another site linking to yours – is a top three Google ranking factor, and unlinked brand mentions are growing in importance, too. Maximizing the number of high-quality links pointing toward your site, in addition to increasing the number of positive references to your brand name across the entire web, can raise your domain’s authority (DA) and makes it easier to outrank competitors in search.
Local SEO combines both On- and Off-Page SEO with a hyper-localized focus. For businesses targeting geo-specific regions and markets, SEO needs to accommodate local searchers and online prospects. Including accurate, up-to-date business information such as address, phone number and service region throughout a website informs users and search engines that your company is a good match for local customers in search of products and/or services which you offer. Similarly, updating your Google My Business listing allows Google Maps and Google SERPs to properly feature your business in multiple formats based on geography.
Local SEO also includes the management of online reviews, citations and directories to ensure your brand is responding to questions and complaints, displaying correct information to potential customers and appearing in prominent Off-Page indexes like Yelp and the Better Business Bureau (BBB).
Forty-six percent of all Google searches are local, so optimize for these high-intent, geo-specific visitors accordingly.
Calgary Search Engine Optimization
How Are SEO Services Making a Difference?
The highly relevant and reputable website is how your intended audience finds your carefully constructed and structured site. It’s your global storefront; it’s your online real-estate, and the possibilities of who, where, and how you reach people are limitless. Your local tea store, for example, can, by the correct utilization of search engine optimization, be seen Canada-wide, and therefore expanding its consumer reach tenfold. By choosing Parxavenue’s team of SEO’s – we will audit, improve, and boost your search engine rankings.
Search engine optimization services can be tailored to meet whatever needs your website has. Doesn’t matter which niche, sector, or industry you are working within, we want to help. We will work in partnership with you directly, and educate you with the fundamentals of our methodologies. Parxavenue remains hands-on through every step of the way, to reassure and comfort you. If you’re just new and learning about our services, check out this Search Engine Optimization (SEO) Starter Guide for a little bit of extra guidance.
Google dominates search market share, owning 90 percent of all web search volume. Other search engines like DuckDuckGo and Bing are also in play but to a lesser degree. As such, keyword ranking factors are predominantly dictated by Google and its algorithms. Though ranking factors are subject to change over time, many of the more than 200 SEO metrics that Google observes remain reasonably static.
At Parxavenue, we are always in tune with any algorithm updates that may impact your organic visibility and rankings. We consistently make profitable adjustments to each facet of your site’s SEO to keep your web presence as sharp and technically sound as possible – today, tomorrow and every day after that!
Below is a list of the top ranking factors every business owner and marketer should be mindful of:
- HTTPS security
- Quality links
- Direct web traffic
- Anchor text and metadata
- Rich media
- User experience and engagement signals
- Page speed
- Content quality
- Click-through rate
To grow your Calgary business – not just your online marketing – Parxavenue optimizes for what has been proven to produce results.
We also make recommendations for additional ways to improve site architecture and website design so that visitors are served a seamless, frictionless user experience throughout the entire duration of their time on page: It’s classic customer service for the 21st century.
By the numbers: Why you need an SEO expert
The data speaks for itself:
- 51 percent of all web traffic comes from organic search.
- 40 percent of business revenue originated as organic traffic.
- 91.5 percent of all clicks occur on page 1 of Google.
- 40 percent of desktop users and 53 percent of mobile users will abandon your site if it doesn’t load within 3 seconds.
- 88 percent of consumers start their online searches on smartphones
- Google makes more than 1,600 changes to its search algorithms every year.
- 30 percent of all mobile searches relate to location.
- Organic SEO leads to 20 times more clicks than paid ads, on average.
- 57 percent of B2B marketers say they receive more leads from SEO than any other marketing channel.
- 72 percent of marketers say SEO is their No. 1 marketing tactic.
- Leads from search engines close 8 times more than traditional outbound leads.
Working with an unproven freelancer or agency will likely negate maximum SEO windfalls, which is why more and more companies partner with firms that live and breathe SEO – firms like Parxavenue. We’re built to produce optimal results in the form of traffic, lead generation, lead nurturing and new revenue
Parxavenue SEO solutions
Hiring an SEO company to accomplish what can’t be done in-house is one of the most critical decisions a business owner can make. New marketing companies and digital marketing agencies arrive on the scene daily, but few have the actual local expertise to serve Calgary businesses with SEO strategies backed by data science.
For companies that mostly do businesses within the Calgary region, generalized SEO suggestions and outdated tactics will prove useless – and a massive waste of money. Parxavenue takes a highly systematic approach to SEO, providing expert services to generate Page #1 results and high-intent web traffic. You need local customers who want to purchase from a local company, & not surface-level traffic with no intention beyond bouncing from your site.
Our Technical, On-Page, Off-Page and Local SEO solutions are carefully crafted to land Calgary businesses on Page 1, which means outranking digital competitors and claiming your rightful place atop SERPs. These services are also entirely concurrent – so it’s all systems go, not one over the other.
Your Parxavenue team remains hands-on at all times, providing updates, reporting on metrics and customizing your website to match customer demands through Calgary SEO.