Web Design and SEO Questions

by | Nov 5, 2018 | Search Engine Optimization, Web Design

SEO Hologram on hand

Getting ready to design your website?

Want to make sure your site starts getting traffic quickly?

When you’re preparing to build your website, it’s essential that you don’t ignore the importance of search engine optimization (SEO). Website design and SEO go hand in hand, so you need to have a plan of how you will implement SEO techniques and tactics.

Below we’ll look at the most strategic SEO questions you need to ask yourself before creating your website design.

1. Who is Our Ideal Audience?

The first thing you need to do when building your website is to define your target audience. You need to know who you want your customers or website visitors to be. Make sure you’ve created audience personas and that you know what your most important customer segments are.

Think about what kind of design elements or features will attract this audience to your site. The way your website design looks, the type of content you create, calls-to-action (CTAs) and sales funnels will all be influenced by who your site will be targeting.

2. How Will We Create and Manage Content?

A big part of SEO consists of creating a content marketing plan for creating and sharing blog posts, videos, infographics, and other types of engaging content. You’ll want to have a website or platform that makes this kind of content creation and management as comfortable as possible.

A great website builder or platform such as WordPress will give you a lot of ease and flexibility when it comes to managing your site. Using the right tools, you’ll be able to easily add content to your site that will attract customers and function as part of your overall SEO strategy.

3. What Keywords Will We Target?

Using the customer personas you’ve created, it’s also essential that you think about what keywords your site will be targeting.

You need to decide which topics you’ll try to rank for in the search engine results pages (SERPs). It’s important that your keywords aren’t too broad. Instead, you should opt for “longtail keywords” instead that will correctly target your audience and be easier to compete for.

Choosing the right keywords can help inform your content creation plan and make sure you get on the right track with your site early on.

4. Who Are Our Top Competitors Online?

In addition to identifying your ideal audience, you also need to do some competitive SEO research.

Discovering who your top competitors are and finding out what they’re doing to improve their sites can be incredibly insightful. There are some great SEO tools that can allow you to see what keywords competitors are ranking for and what their most popular pages are.

You’ll want to consider everything about a competitor’s site including their design, their content, and their site structure to see how they compare with your own plan.

5. How Can We Reveal Our Business Principles and Advantages?

Before building your site, it’s important to think about all of the ways you can demonstrate to a customer or visitor what you have to offer them. There is more than one way to do this so you’ll want to make sure you’ve considered all of the possibilities carefully.

Creating blog content can be helpful but so can creating video content, tutorials, or infographics. It’s also probably important to service pages or FAQs which tell website visitors exactly what your business has to offer them.

You may also consider whether you’ll need a testimonials page, an about page, or any other pages that demonstrate the experience and expertise of your business.

Little man observing question mark

6. How Can We Maximize Site Performance?

Before you create your site, you should also think about how you’ll work to maximize its speed and performance. You should make sure that your site is optimized for not only desktop computers but for mobile devices as well.

Implementing responsive designs, fast servers, and many other techniques can help ensure your site will perform well and be fast loading.

Site performance and speed is one big thing Google looks to when evaluating your site so it’s important that you have a plan for making yours as fast as possible.

7. What Should the Site’s Structure Be?

It’s also important to think about the structure of your site before you start creating it. Having the right structure and architecture for your site is essential to make sure your SEO is doing well.

It’s important to make sure you use and implement structured data and decide carefully how your URLs will be laid out. It’s important to be aware of all technical SEO best practices as well. Make sure to optimize title tags, meta descriptions and other technical elements of your site.

Finally, you should also make sure you’re using sitemaps to help Google crawl your site. Using these, search engines will be able to easily read and understand what your site and its pages are about.

8. What Locations and Language Will We Target?

You should also consider what locations you’ll be targeting with your site. Whether you want to target the entire world or just your local area, it’s important to have a plan for optimizing your site for either choice.

You may want to consider giving a visitor the ability to change your site’s language, for example. Creating entirely different pages for each geographic location as well! You may even want to consider using a different domain for the various countries you’re targeting.

On the other hand, you might only want to target a smaller area such as one city or one local region. If that’s the case, you’ll want to familiarize yourself with local SEO techniques and have a solid plan for optimizing your site for that location.

9. How Will We Connect to Off-Site Platforms?

When building your website, it’s important to consider how you will integrate it and connect it with other marketing channels.

Social media, video platforms, and other bases of your business online should be connected with your website in some way. Find a good way to link to social channels from your site and vice versa.

If your site is listed on online directory platforms or your business has online reviews from Yelp or Google that you would like to integrate into your site’s design you may want to consider how you’ll do that as well.

10. How Will We Track Our Results?

The final thing you need to do when creating your website design is to decide how you’ll be measuring your SEO. Before creating your site, you need to have a way to measure traffic, CTRs, and conversions.

Measuring your results and then tweaking your site as you go along is essential if you want to make sure you’re getting traffic to your website or converting customers most effectively and easily.

Great analytics tools such as Google Analytics can help you to track your results and ensure that you’re getting the most out of your site.

Getting Ready to Improve Website Design and SEO

When you’re building your website, it’s important to remember that website design and SEO should be considered together. Great website design will allow you to implement the best SEO tactics and techniques and will help you make sure you get plenty of traffic to your site as soon as possible.

Looking for more help with your website design and SEO tactics? Contact us today to learn more about what Parxavenue Ltd. can do for you.

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