Why SEO Implementation Is Crucial for Your Company
While most business owners know SEO is important for ranking on search engine results, they do not realize it needs to be implemented into the very core of their web design. While you may think your website will rank with your off-page SEO tactics alone, you are likely to find your efforts a failure. Without a meticulously planned and executed website, your rank will remain low, and people will never see your site.
At its core, search engine optimization is all about getting your website to rank as high as possible on search engine result pages. Studies have shown must searchers do not click past the first page of results. If you are too far down on the list, you will get very few visitors. The following are some fundamentals that will help you set a firm foundation for your optimized website.
Your domain and subdomains should be simple, relate to what you do, and point in the right direction. All subdomains need to direct visitors to the main site. Do not put your keywords as the name of your site.
Hosting is also essential. Your website needs to load as fast as possible. Your site needs to load in two to five seconds. You will see an increase in bounce rates for each second over two. A reliable and fast host will help you retain visitors longer.
Content management is essential for a higher rank. Search engines are tough on sites that do not have stellar content. The content on your site needs to be fresh and informative. Many business owners rely on professionals for their content management.
Your Website Structure Must Be Built with SEO in Mind
The very structure of your website must be intertwined with SEO practices. The hierarchy of your website must be filed in a sensible and organized manner. Navigation should be easy and flow naturally. Not only is this essential for navigating your website, but it is also crucial for having your site crawled by search engines.
SEO Is an Essential Part of Building a Website
Now that digital information reigns supreme, any business that is not using SEO is going to suffer. If you build your website from the ground up, with SEO in mind, you will naturally rise higher and quickly see the fruits of your labour. The following offers insight into the benefits of search engine optimization for your website.
- An optimized website is going to make the experience for your customers smoother and faster.
- Your website will stand out from the competition and see higher levels of traffic.
- SEO will give you much higher conversion rates, which is what you want.
- With the right SEO strategies, you will build greater brand awareness.
- As you grow in rank, potential customers will see you as a trustworthy and authoritative business.
A technical SEO expert can build your website to exacting standards to ensure your rank will be where it should be. Although you may attempt a DIY approach to save money, what will it cost you in the long run?
Types of SEO Your Website Needs
There are different types of SEO and they all have their place. For a well-balanced and optimized site, it is best to use a mix of the types.
This type of SEO is done to the website pages that are to be published. This is where keywords, META tags, and image optimization take place. Although this is considered one of the most important types of SEO, you need the other types of SEO for the best rank.
Off-page SEO is done to the website after it has been published. This involves adding new content, backlinks, and answering questions of visitors. Both types of SEO work synergistically to increase your rank naturally.
This is the process of making sure your website is optimized for crawling. Crawling is when the search engines index a site for listing on search engine result pages. It is wise to hire an SEO professional for this and other aspects of SEO.
What Happens If Your Website Is Not Optimized?
If your website is not optimized, it will not show up in search engine results – period. Imagine working for hours on end to perfect your website, only to find no one is visiting because they cannot find you.
If your website is not getting the traffic you had hoped for, it is time for a deep SEO audit to ensure every component of your website is properly optimized and ready to be crawled.
You Can Never Build and Walk Away
Unfortunately, optimization is not a one-time thing. You cannot optimize your site and then walk away, thinking it will serve you well for many years to come. SEO maintenance needs to be ongoing and productive. For the best results, hire an SEO expert to properly manage your site and ensure you are always rising to the best rank.
If you reach rank one on a search engine result page, your competitors will immediately start working to take your place. If your website becomes inactive, your rank will immediately begin to tank. Your website should be considered a living organism that needs constant maintenance and attention to continue to thrive.
SEO is necessary for every single business. It is no longer enough to open the doors of your business and expect a small advertising budget to get it going. A strong online presence is essential for gaining attention from potential customers. How will they find you if your site is listed last or not at all?
With a technical SEO design expert, you can rest assured your website will be perfectly optimized to rise in rank, so potential customers see you as the authority in your industry.
While building your website with SEO from the beginning is best, existing websites can be overhauled and optimized, so they can rise in rank. No matter what type of business you own, SEO is crucial.