To Rank Higher, Use On-Page and Off-Page Techniques

by | Aug 16, 2018 | Search Engine Optimization

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Proper optimization includes using a variety of different techniques. Today, website owners can use both on-page and off-page SEO techniques to make sure their website is fully optimized. Many website owners might wonder, which type is more effective? Do you really need to use both?

Though on-page and off-page techniques are very different, they’re both effective and using both types of methods will make it more likely for the website to reach the top of the search engine rankings. Website owners will want to start with the methods that are more likely to be the most effective for both types of optimization to have the best chance of their website ranking highly.

The Difference Between On-Page and Off-Page

On-page techniques are completed ‘on’ the actual website. Off-page techniques are done by contributing to other websites which link back to yours. They are different types of optimization for sites, but both are needed for the optimization to be as effective as possible.

On-site techniques include creating the right content for the website, making sure all meta tags include keywords, and making sure the site is clear for search engines to crawl. Off-page techniques are the techniques that make the website design more of an authority and show the search engines how important the website is. These techniques include links from directory listings, guest posts on other sites, press releases, etcetera.

Why Use Both Types of Techniques?

Websites can be optimized using either on-page or off-page techniques, but it’s more likely to be useful if the website owner uses both of them. Using one type is going to help boost the ranking for a website, but the ranking might not be as high as the website owner prefers. Using both is going to increase chances of ranking higher and enable it to get a higher spot in the SERPs. This leads to a higher chance of people seeing the website and deciding to visit it.

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5 Best On-Page Optimization Techniques to Use

A variety of on-page SEO techniques should be used to ensure they’re as effective as possible. Today, it’s not as easy as just making sure the keywords are on the website somewhere. They need to be placed where they’re most useful.

  • SEO Titles – The page’s SEO title should have a targeted keyword in it. It’s best to start with your most valuable keyword, but as long as the keyword is there, it’s going to help visitors and search engines know what to expect from the page.
  • URL Structure – The URL might not seem like it makes a big difference, but it does. Plus, it’s another spot where the keyword can be used. URLs are more attractive to search engines and visitors when they’re clear and easy to read, not a string of numbers and letters. Use the URL on every page to display the keyword and what the page will be about.
  • Content with Keywords – Content is crucial on websites, and it’s a great way to implement keywords on the site. Be careful to avoid using the same keyword too many times in each article as this can be considered “keyword stuffing.” Use the keyword as well as it’s synonyms. (Latent Semantic Indexing)
  • Internal Links – How valuable is your website if your content and site don’t connect? Internal links encourage visitors to stay on a website, but they also show the search engines that the website is valuable because visitors spend more time on it. A few internal links for each article can be incredibly effective.
  • Images – While images won’t include keywords, the images meta-data can. Pictures also help break up the content on the website and can be helpful for the visitors (UX). Include relevant images with your content and be sure the description and title for your photos will include the keywords they pertain to.

5 Best Off-Page Optimization Techniques to Use

Off-page techniques are becoming more prevalent today because of how useful they can be both on their own and alongside on-page techniques. These techniques are often used to convince the search engines that the website is an authority website and has valuable information for visitors. Using a variety of different off-page techniques can help boost the ranking of a site quickly.

  • Social Media Websites – Social media websites enable people to share content easily and quickly. Adding content and links to the site makes it easier for people to spot the website and for them to share the content, encouraging others to visit the website as well.
  • Guest Posts – Guest posts are posts written by a website owner but published on a different website. The website should be in the same or similar niche and should link back to the site for visitors to learn more. Those who view the guest post might visit the website to check out related content.
  • Social Bookmarks – Social bookmark websites accumulate and display links to various sites that people can share. They’re similar to the bookmarks on a browser in that they’re just a collection of links, but the ease of sharing these links makes it beneficial for website owners.
  • Forum Participation – There are general forums as well as forums dedicated to specific niches online. Regular posting can help show the knowledge of the website owner as well as encourage those who read the forum to visit the website. Care does need to be taken to create natural forum posts, not to spam the forum with links to the site.
  • Videos – Video sharing websites offer the chance to upload and share videos on a variety of different topics. With many people enjoying the videos available today, website owners can share their own relevant videos and encourage people to visit their website to learn more.

On-page and off-page optimization techniques are very different, but they’re both invaluable for website owners who want to boost the ranking for their site. Using a combination of both will help you make sure your website ranks as highly as possible and help you reach out to more potential visitors.

Try some of the techniques mentioned above to see what a difference they can make.

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